Friction with LTO + Make Offer

Elliot Silver
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3

I use Dan.com landing pages for a great deal of my portfolio. Many of these domain names, particularly at price points above a few thousand dollars, use the Buy It Now (BIN) + Make Offer + Lease to Own (LTO). I have been running in to a bit of friction with this setup.

The way it is suppose to work is that someone can either buy the domain name immediately for the list price in one payment, buy the domain name in monthly installments of their choosing, or submit an offer to buy the domain name. If a prospect submits an offer and the owner accepts it, the buyer is sent to a payment page to submit payment for the agreed upon amount.

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TurnOn.TV: GoDaddy Registry Relaunches .TV Extension

Elliot Silver
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GoDaddy Registry relaunched the .TV domain extension and created a marketing campaign to promote it. The relaunch was announced yesterday by Nicolai Bezsonoff on the GoDaddy Registry blog. The .TV extension is infamously the ccTLD for the island of Tuvalu, but it has become more synonymous with its generic usage. GoDaddy Registry won the contract to operate the .TV extension in December of 2021.

The website for GoDaddy Registry’s .TV marketing campaign can be found at TurnOn.TV. The GoDaddy Registry team created a new logo, tagline, creative assets, and messaging for the campaign. The .TV about page shares how GoDaddy Registry envisions .TV domain names will be used and by whom:

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GoDaddy Cancels KKK.com Expiry Auction

Elliot Silver
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KKK.com is registered at Enom, and the domain name expired in mid-October. As a result of its expiration, KKK.com was automatically sent to an expiry auction at GoDaddy Auctions. By mid-day yesterday, the auction had a high bid of nearly $100,000 with a little over a week until the auction would end.

In response to a tweet mentioning the KKK.com auction, Media Options CEO Andrew Rosener wrote about the domain name and suggested that GoDaddy cancel the auction:

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More Data Added to GoDaddy Auctions Listings

Elliot Silver
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0

If you visited GoDaddy Auctions over the last few days, you probably noticed a big addition to search results pages. Late last week, GoDaddy added Majestic SEO data to domain names coming up for auction. GoDaddy highlighted the addition in a tweet last night:

The Majestic SEO data can only be viewed when using the beta version of GoDaddy Auctions. The data does not appear in the classic view of GoDaddy Auctions.

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Dan Offering In-House Brokerage Service

Elliot Silver
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1

This morning, I received an email from Dan.com announcing its new in-house domain brokerage offering. Dan sellers can now utilize brokers when they receive an offer and prefer to have a third party broker the sale on their behalf. The brokerage offering is powered by GoDaddy’s broker services.

Here are the details that were shared with me this morning:

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GoDaddy Looking to Hire Domain Investor Community Manager

Elliot Silver
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GoDaddy is looking to hire a Senior Manager who will be responsible for connecting with and networking with domain investors. The aim of the position is to attract new GoDaddy customers from the domain investing community while driving revenue growth from current investor clients.

Here’s an excerpt from the job listing, which was posted on LinkedIn a few days ago:

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