How to Buy a Domain Registered to Domains by Proxy LLC

Elliot Silver
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Domains By Proxy, LLC (DomainsByProxy.com) may be one of the most prolific domain registrants. Domains By Proxy isn’t actually the owner of most domain names registered to the entity. Domains By Proxy, LLC is the Whois privacy service operated by GoDaddy.

Customers of GoDaddy who do not want their contact information shown on a public Whois record may use Domains By Proxy as the Registrant Name for an additional fee. By using Domains by Proxy, a domain registrant’s name, email address, phone number, mailing address, and other private contact details are not shown in Whois lookups. Earlier this year, GoDaddy began offering Whois privacy by default on most new registrations and inbound domain transfers, but some people still pay to use this service.

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Test, Test, Test… Keep Testing

Elliot Silver
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Many years ago right after I graduated from college, I went to graduate school and earned a Master’s Degree in Direct and Interactive Marketing. The program no longer exists as it was, and it was rolled up into another program at NYU.

Nearly every one of my other classmates but had already started their professional careers and had jobs related to Interactive Marketing. I probably would have directly benefitted more from the program had I done that, but that’s another story. I think the thing I retained the most from my graduate studies is the importance of testing.

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Dan.com Adds GoDaddy Logo to Landers

Elliot Silver
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In my opinion, the GoDaddy brand is the biggest advantage for domain name sellers who use Dan.com following GoDaddy’s acquisition of the domain name sales platform. Domain name buyers who are unfamiliar with the Dan.com brand will likely recognize GoDaddy’s brand name. This could help domain sellers close more deals on Dan.com.

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GoDaddy Change Should Lead to Fewer Auction Refunds

Elliot Silver
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One of the biggest gripes at GoDaddy auctions seems to be the high number of post-auction refunds. If a domain name is registered at a partner domain registrar, auctioned at GoDaddy Auctions, and then renewed by the domain registrant, the auction is canceled and high bidder is refunded. Any time spent on research and bidding is wasted.

Within the last few years, GoDaddy changed its own renewal policy to cut down on post-auction renewals and refunds. From what I understand, if a GoDaddy-registered domain name is not renewed 3 days prior to the start of the expiry auction, the registrant can no longer renew the domain name.

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Afternic Lander: Get Idea of Pricing Without Calling

Elliot Silver
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I search for domain name acquisition targets in many ways. One of the most regularly used methods is simply visiting a domain name to see how it is used. There’s no sense in making an effort to buy a domain name if it is being used as a brand by a billion dollar company or well-funded startup.

Domain names that are available for sale often have a “for sale” landing page either hosted by the registrant or by a platform like Afternic or Sedo. Afternic landing pages, for example, notify the visitor that the domain name is for sale without providing any pricing information. The landing page implores visitors to submit their information to get a price within 24 hours or to call and get a price immediately:

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My Thoughts on GoDaddy / Dan “Commission Alignment”

Elliot Silver
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As part of his coverage of GoDaddy’s pending acquisition of Dan.com, Andrew Allemann published an interview with Paul Nicks, President of Domains, at GoDaddy. The question and answer that caught my attention the most was regarding commission:

Domain Name Wire: Many people use GoDaddy’s Afternic DLS to get in the registrar registration path, but choose Dan.com landers because they’re cheaper (9% vs. up to 20%). Will this still be an option or should we expect to pay higher prices for landing page sales in the future?

Nicks: We are still in the early stages and do not have a plan around commission alignment. Once we have updates to share, we’ll share proactively.

The thing that jumped out at me was Paul’s comment about “commission alignment.”

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