TurnOn.TV: GoDaddy Registry Relaunches .TV Extension

GoDaddy Registry relaunched the .TV domain extension and created a marketing campaign to promote it. The relaunch was announced yesterday by Nicolai Bezsonoff on the GoDaddy Registry blog. The .TV extension is infamously the ccTLD for the island of Tuvalu, but it has become more synonymous with its generic usage. GoDaddy Registry won the contract to operate the .TV extension in December of 2021.

The website for GoDaddy Registry’s .TV marketing campaign can be found at TurnOn.TV. The GoDaddy Registry team created a new logo, tagline, creative assets, and messaging for the campaign. The .TV about page shares how GoDaddy Registry envisions .TV domain names will be used and by whom:

“The .TV top-level domain is made for today’s democratized world of content creation, streaming, and social media. Whether launching a new film or music video, or streaming your day-to-day content, .TV tells the world you’ve got something worth watching. Bloggers, YouTubers, Twitch Streamers, Instagram Influencers, TikTok Stars, and everyday entrepreneurs, are growing their fans, followers, and impact on .TV. And you can too.”

I was told that GoDaddy Registry will run its .TV creative campaign across multiple platforms, including YouTube, Facebook, Twitch, Instagram, and other platforms. The campaign will spotlight how content creators are using their own .TV domain names in unique ways.

I believe this is the first time GoDaddy Registry has created an entire marketing campaign around a particular extension. I will be curious to see if GoDaddy Registry gives .TV domain names any added coverage on its internal search and registration paths customers see when they visit GoDaddy to find domain names to buy. The GoDaddy Registry operates other extensions, including .CO and .Club, among others.