AirPlay.com Sells for $202k as Apple Registers Swath of AirPlay Domain Names

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The largest domain name sale of the day yesterday was AirPlay.com. The domain name sold for $202,000 in an expiry auction at GoDaddy Auctions. I wasn’t following the auction closely, but NameBio reported the auction result this morning:

Originally created back in 1996, AirPlay.com is currently registered at GoDaddy Online Services Cayman Islands Ltd (formerly Uniregistry).

Questions Related to Uni —> Afternic Parking Migration

If you are a Uniregistry customer, you most likely received an email explaining the upcoming migration of the Uniregistry Market and parking platform to Afternic. The subject of the email I received was “Important notice – ACTION RECOMMENDED to move your Market & Parking accounts to Afternic within 6 weeks“. Andrew Allemann wrote about this as did Theo Develegas.

I have had a Uniregistry account since its inception. I started with parking and the Market for sales, but I later moved all of my domain names off of the Market and nearly all of them off of parking. I primarily use my own inquiry forms and Dan.com for my domain name sales right now.

I have about 1,100 domain names listed in my Uniregistry Market account. Since I neither parked most of my domain names nor directed them to the Market, I never took the time to delete sold or expired domain names. My portfolio at Uniregistry is totally outdated due to the lack of upkeep. If GoDaddy would migrate this list of domain names to my Afternic account, it would be annoying to remediate. I will almost certainly delete just about all of the domain names listed there, with the exception of my parked domain names.

GoDaddy Announces Layoffs of “About 8%”

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In some unfortunate domain industry news this evening, GoDaddy announced a round of layoffs that will impact “about 8%” of its global workforce. The news was shared today in a press release entitled, “A message from GoDaddy CEO Aman Bhutani.” The content of the press release was an email that was reportedly sent to GoDaddy employees today.

Layoffs at a large company like GoDaddy aren’t surprising right now. Tech companies around the world have been laying off varying amounts of staff lately. In fact, Fast Company published an article with the question, Why is every tech company suddenly laying off about 6% of its workforce?

I know quite a few GoDaddy employees, and I was sorry to read the news today. Hopefully those who are impacted by these layoffs are able to find employment quickly. Perhaps some will go off and build a successful business on their own.

Here’s the press release from today:

Dan.com Buyers Not Updating Whois

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I received an auto-renewal reminder email from GoDaddy this morning. When I looked at the domain name that will be auto-renewed next week, I realized it was for a domain name I previously sold via Dan.com. The first thing I noticed was the account number in the top of the email was different than my account number, so the domain name is definitely not in my account.

When a domain name owner sells a domain name via Dan.com, he is given two options to get the domain name to Dan. The seller can either start an account change to the Dan holding account at GoDaddy or unlock the domain name and provide the transfer authorization code for Dan to transfer it to Metaregistrar.

Friction with LTO + Make Offer

I use Dan.com landing pages for a great deal of my portfolio. Many of these domain names, particularly at price points above a few thousand dollars, use the Buy It Now (BIN) + Make Offer + Lease to Own (LTO). I have been running in to a bit of friction with this setup.

The way it is suppose to work is that someone can either buy the domain name immediately for the list price in one payment, buy the domain name in monthly installments of their choosing, or submit an offer to buy the domain name. If a prospect submits an offer and the owner accepts it, the buyer is sent to a payment page to submit payment for the agreed upon amount.

TurnOn.TV: GoDaddy Registry Relaunches .TV Extension

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GoDaddy Registry relaunched the .TV domain extension and created a marketing campaign to promote it. The relaunch was announced yesterday by Nicolai Bezsonoff on the GoDaddy Registry blog. The .TV extension is infamously the ccTLD for the island of Tuvalu, but it has become more synonymous with its generic usage. GoDaddy Registry won the contract to operate the .TV extension in December of 2021.

The website for GoDaddy Registry’s .TV marketing campaign can be found at TurnOn.TV. The GoDaddy Registry team created a new logo, tagline, creative assets, and messaging for the campaign. The .TV about page shares how GoDaddy Registry envisions .TV domain names will be used and by whom: