BIN or Accept Offers and Leads?

Elliot Silver
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21

As someone who manages a portfolio of my own domain names, the majority of which I consider to be inventory I would like to move for reasonable retail prices, I have an internal debate about showing buy it now prices vs. accepting offers to generate leads. I am not sure if there is a right way or a wrong way to do things, so I thought I would share the internal debate I have when considering these two popular landing page and platform options and get some perspective from others.

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I’ve Been Texting Much More on Negotiations

Elliot Silver
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3

One thing that has changed for me during the past couple of years is that I have been negotiating on purchases and sales via text message much more than in prior years. I have closed a few deals on both sides via text message, and it seems to be more acceptable these days than in prior years.

On my Embrace.com price request inquiry form, I have an optional field for the prospect to leave a phone number. Typically, I will send a canned reply via email with the price of the domain name and a bit of a sales pitch. If the prospect left a contact phone number, I will usually send a text message to let them know their request was received and a reply was sent.

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Ruby.com Acquired by Ruby Receptionists (CallRuby.com)

Elliot Silver
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1

Yesterday morning, I published an article about the apparent sale of the Gold.com domain name. The domain name appears to have been sold by a subsidiary of a major jewelry retail chain for an undisclosed amount of money. In response to my tweet about that sale, Josh Schoen mentioned that the Ruby.com domain name had also been sold, and that appears to be the case.

Earlier this year, Ruby.com was registered to the same entity as Gold.com. The domain name was registered publicly at CSC, and Archive.org shows Ruby.com was also used as a forwarder to the Kay Jewelers website. According to current Whois records, Ruby.com is now registered to a company called Ruby Receptionists. Using the Whois History tool at DomainTools, it looks like the domain name changed hands in late September of 2019 for an undisclosed amount.

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Postmark Secures Postmark.com Domain Name

Elliot Silver
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3

Postmark, an email delivery provider founded in 2010, has been operating on the PostmarkApp.com domain name. It looks like Postmark has secured its brand match Postmark.com domain name, according to a tweet from Jamie Zoch:

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“Non-Profit” Domain Buyers

Elliot Silver
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13

I don’t own many names that I think are good matches for non-profit organizations. I am sure I have a few names in my portfolio that non-profits want to own, but non-profits are definitely not a target market of mine. Like most other investors though, I receive quite a few inquiries from prospective buyers who declare that they are interested in buying my domain name for some sort of “non-profit” usage.

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CashShield Acquires Shield.com and Rebrands as SHIELD

Elliot Silver
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5

Last year, a domain name listed in John Daly’s NameConnect newsletter caught my attention. Shield.com was listed for sale with an asking price of $600,000. The domain name was beyond what I would spend for it as an investment, but I thought it would be a good deal for a prospective buyer. I am not sure if the domain name was sold by a broker or not, but it looks like a company that has raised $25.5 million in funding recently rebranded as Shield.com.

According to a press release from the company that was published in early December, CashShield has rebranded as Shield, and it is using the Shield.com domain name. I learned about the rebrand via Mark Upgrade’s post on Twitter this morning:

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