Ruby.com Acquired by Ruby Receptionists (CallRuby.com)

Elliot Silver
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Yesterday morning, I published an article about the apparent sale of the Gold.com domain name. The domain name appears to have been sold by a subsidiary of a major jewelry retail chain for an undisclosed amount of money. In response to my tweet about that sale, Josh Schoen mentioned that the Ruby.com domain name had also been sold, and that appears to be the case.

Earlier this year, Ruby.com was registered to the same entity as Gold.com. The domain name was registered publicly at CSC, and Archive.org shows Ruby.com was also used as a forwarder to the Kay Jewelers website. According to current Whois records, Ruby.com is now registered to a company called Ruby Receptionists. Using the Whois History tool at DomainTools, it looks like the domain name changed hands in late September of 2019 for an undisclosed amount.

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Postmark Secures Postmark.com Domain Name

Elliot Silver
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Postmark, an email delivery provider founded in 2010, has been operating on the PostmarkApp.com domain name. It looks like Postmark has secured its brand match Postmark.com domain name, according to a tweet from Jamie Zoch:

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“Non-Profit” Domain Buyers

Elliot Silver
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I don’t own many names that I think are good matches for non-profit organizations. I am sure I have a few names in my portfolio that non-profits want to own, but non-profits are definitely not a target market of mine. Like most other investors though, I receive quite a few inquiries from prospective buyers who declare that they are interested in buying my domain name for some sort of “non-profit” usage.

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CashShield Acquires Shield.com and Rebrands as SHIELD

Elliot Silver
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Last year, a domain name listed in John Daly’s NameConnect newsletter caught my attention. Shield.com was listed for sale with an asking price of $600,000. The domain name was beyond what I would spend for it as an investment, but I thought it would be a good deal for a prospective buyer. I am not sure if the domain name was sold by a broker or not, but it looks like a company that has raised $25.5 million in funding recently rebranded as Shield.com.

According to a press release from the company that was published in early December, CashShield has rebranded as Shield, and it is using the Shield.com domain name. I learned about the rebrand via Mark Upgrade’s post on Twitter this morning:

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What I Do With Newly Registered Domain Names

Elliot Silver
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I had someone email me yesterday to ask if I might be interested in buying some newly registered domain names. In general, I am almost positively not going to buy someone else’s new hand registrations from them. I don’t register many domain names on my own these days, and it is not very likely that someone is going to be able to register domain names that I would buy. After a brief conversation, the person asked for some insight about selling these domain names. I was specifically asked about domain brokerage services, and I thought I would share some thoughts in a blog post.

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Mercury Acquires Brand Match Mercury.com Domain Name

Elliot Silver
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Mercury, a banking company “built for startups,” has operated on the Mercury.CO domain name since its inception. Earlier this week, Jamie Zoch reported that the brand match .com domain name, Mercury.com, had moved into Escrow.com’s escrow account and might have been sold:

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