Get to the Root to Find a Prospect

Elliot Silver
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4

Many domain investors rely on outbound marketing to sell their domain names. Domain investors have many methods for scouting for prospective buyers, and one way that is popular is to find registrants who have similar or complementary domain names that might benefit from buying another domain name. Some people use lead generation tools found via tool providers like Estibot and Dropping.com, and others find leads on their own.

I want to share a tip to help people find prospective buyers for their domain names, and I think it can be helpful whether using lead generation tools or if searching by hand.

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Report: XL.com Sold in Bankruptcy Auction for €600,000

Elliot Silver
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7

XL Airways was a low cost airline that declared bankruptcy and was set to have its assets liquidated. One of the assets the airline owned and used is the valuable two letter XL.com domain name. I recall hearing about the bankruptcy filing, but I did not pay close attention to it, nor did I follow along to see what would happen to the domain name. Apparently, the auction for XL.com was held earlier today in France.

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DAN.com Adds Lease to Own Option

Elliot Silver
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5

DAN.com just announced an automated lease to own option that its domain name sellers may employ on their DAN.com marketplace listings. By enabling this option, sellers will allow buyers to lease their domain names for a set time period on the way to executing a sale at the buy it now price. This new domain financing option was announced this morning in a blog post shared by the company via Medium.

DAN.com has offered an installment plan where sellers could allow buyers to pay for a domain name in up to 12 installments. For instance, a $60,000 domain name can be acquired for $5,000/month for 12 months. With the new lease to own option, a buyer can stretch out the payment plan for up to 60 months. Sellers can choose how long they will allow a buyer to stretch out payments in their account settings. This option can be helpful to cash strapped businesses and startups that will use the domain name as a springboard to building their business and pay it off over time.

One major difference between the lease to own plan and the current installment plan is the escalating purchase price for longer payment periods (can also be looked at as an early payment incentive). The longer the payment term is extended, the more expensive the domain name is. Here’s how the markup works, according to the blog post:

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Results.com Acquired via Sedo for $264,000

Elliot Silver
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8

Another large sale will be added to the 2019 domain name sales reports at DNJournal and NameBio. Results.com was sold for $264,000 in December of 2019. The domain name was brokered by Sedo Senior Broker Dave Evanson, and although Dave nor Sedo reported the sale publicly, Dave confirmed that he brokered the sale of the domain name. As you can see, a business has already been launched on the Results.com domain name.

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BIN or Accept Offers and Leads?

Elliot Silver
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21

As someone who manages a portfolio of my own domain names, the majority of which I consider to be inventory I would like to move for reasonable retail prices, I have an internal debate about showing buy it now prices vs. accepting offers to generate leads. I am not sure if there is a right way or a wrong way to do things, so I thought I would share the internal debate I have when considering these two popular landing page and platform options and get some perspective from others.

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I’ve Been Texting Much More on Negotiations

Elliot Silver
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3

One thing that has changed for me during the past couple of years is that I have been negotiating on purchases and sales via text message much more than in prior years. I have closed a few deals on both sides via text message, and it seems to be more acceptable these days than in prior years.

On my Embrace.com price request inquiry form, I have an optional field for the prospect to leave a phone number. Typically, I will send a canned reply via email with the price of the domain name and a bit of a sales pitch. If the prospect left a contact phone number, I will usually send a text message to let them know their request was received and a reply was sent.

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