I don’t own many names that I think are good matches for non-profit organizations. I am sure I have a few names in my portfolio that non-profits want to own, but non-profits are definitely not a target market of mine. Like most other investors though, I receive quite a few inquiries from prospective buyers who declare that they are interested in buying my domain name for some sort of “non-profit” usage.
There are dozens of domain buying advice articles out there that suggest telling a domain registrant the domain name will be used for a school project or non-profit project. The thinking, I guess, is that it will signal to the registrant that there isn’t a whole lot of money behind the inquiry, and perhaps the registrant will give a lower price or allow the buyer to secure the domain name for less money than if it was going to be used for a business.
When I get a price request from a prospective buyer who tells me that my domain name will be used for some sort of non-profit website or organization, I interpret it as a way for the buyer to tell me he or she probably can’t afford to (or won’t) pay close to the value of the domain name. Instead of having a drawn out back and forth when I know a deal isn’t going to be possible, here’s a paraphrased reply of what I suggest:
“If you are looking to buy a domain name for some sort of non-profit organization, I would look for a .org domain name instead.”
It’s basically a kiss-off to the prospect to let them know that I don’t think it is even worth my time to try to discuss a price, and it’s also a helpful suggestion on where they should look to find a suitable alternative if they are actually buying a domain name for a non-profit project.
As a domain registrant, I find it annoying when someone starts a negotiation by telling me they can’t (or won’t) pay the value of the domain name. A domain name has value for many reasons, but one big reason is the potential usage of the domain name. Just because someone wants to use a great domain name for a non-profit project does not mean the value or price will be lower. Instead of having a drawn out discussion, I tend to recommend they look elsewhere for a better suited domain name.