Axle Payments, a company that has raised $165.2 million in funding according to Crunchbase, announced that it has rebranded itself as Denim. The company acquired the Denim.com domain name in advance of the rebranding. The news was announced on LinkedIn by Co-Founder and CEO Bharath Krishnamoorthy. TechCrunch published an article about the company’s latest fundraising round and rebrand.

In early July, I noticed and shared on Twitter that the Denim.com domain name appeared to have changed hands:

If you visit Push.com, you will be forwarded to a Twitter account seemingly operated by the owner of the domain name. A few years ago, I wrote about all the interest the Push.com domain name receives on Twitter. People visit Push.com, land on its Twitter page, and inquire about whether the domain name is available to purchase.

Although Push.com doesn’t appear to be listed for sale or marketed for sale, it seems like the owner would consider selling the domain name for the right offer. What’s the right amount? I have no idea, but if the comparable sales shared on the domain name’s Twitter feed are any indication, it would take a seven or eight figure offer to close a deal.

The US Dollar has been very strong lately. $1 USD is nearly equal to €1 Euro, and the Euro has been falling for nearly two years, as you can see in the above graphic courtesy of XE.com. Similarly, the GBP and other currencies have also been declining in value against the USD.

The stronger dollar is great if you are a US citizen traveling to Europe or buying products or services in Euros. This is not so great for domain investors who have priced their domain names for sale in Euros or GBP.

I’ve been sharing some of the testing I have been doing with my inventory domain names. After moving just about all inventory-quality domain names to Embrace.com landing pages, I am tweaking my strategy a bit by moving many back to Dan.com BIN landing pages.

Within the last few days, I moved nearly everything priced at $2,000 or below back to Dan.com landing pages. These domain name aren’t worth having on Embrace.com because they wouldn’t be ones I want to negotiate on pricing. Moving < $2,000 domain names to BIN landing pages allows people to make an impulse purchase without having to email me to discuss pricing.