The US Dollar has been very strong lately. $1 USD is nearly equal to €1 Euro, and the Euro has been falling for nearly two years, as you can see in the above graphic courtesy of XE.com. Similarly, the GBP and other currencies have also been declining in value against the USD.

The stronger dollar is great if you are a US citizen traveling to Europe or buying products or services in Euros. This is not so great for domain investors who have priced their domain names for sale in Euros or GBP.

I’ve been sharing some of the testing I have been doing with my inventory domain names. After moving just about all inventory-quality domain names to Embrace.com landing pages, I am tweaking my strategy a bit by moving many back to Dan.com BIN landing pages.

Within the last few days, I moved nearly everything priced at $2,000 or below back to Dan.com landing pages. These domain name aren’t worth having on Embrace.com because they wouldn’t be ones I want to negotiate on pricing. Moving < $2,000 domain names to BIN landing pages allows people to make an impulse purchase without having to email me to discuss pricing.

Yesterday morning, I read an article that refuted reports that Zomato, an India-based food delivery service, would rebrand itself as Eternal. This article made me curious about the Eternal.com domain name that may have been necessary had the company opted for this rebrand. There is some circumstantial evidence that leads me to believe that the company may have acquired the Eternal.com domain name.

Whois records show Eternal.com is registered under Whois privacy at 101Domain. The Zomato.com domain name is also registered at 101Domain. The only registrant-related information shown on the Zomato.com Whois record is the registrant country is IN (India). A recent entry from the Whois History tool at DomainTools in February shows the registrant country for Eternal.com was also IN, before the domain name changed to Whois privacy. Both Eternal.com and Zomato.com use AWS nameservers.