I occasionally send outbound emails to sell domain names. I combine a variety of Google search results with the lead generation tool at Dropping.pro to create a small and highly targeted list of prospective buyers for each domain name I want to sell via outbound marketing. One thing that doesn’t change much is the content of the email.

Frankly speaking, I am not a data driven results person. I don’t do any testing of my outbound email efforts because I don’t and have never sent enough emails to allow me to get actionable results. I have also felt aligning a particular domain name with the right person at the right company is far more important than the email messaging.

That being said, I am a bit tired of sending a similar email for different domain names. In addition, rewriting my own email will likely produce a very similar sounding email, which sort of defeats the purpose.

This morning, Michael Cyger tweeted about an AI copywriting tool called CopyLime that may be able to help domain investors craft a better email than what they are currently using:

When a prospective buyer makes a serious offer to buy one of my domain names, I like to ask a question like this:

When could you close on the deal?
When could you pay for the domain name?

These similar questions can help me determine if it is a bonafide offer or someone who is just trying to get a price. There’s nothing really wrong with the later if it is a genuine buyer, but my pricing may be different depending on how the buyer answers the question.

Domain investors who want liquidity may opt to try and sell domain names at wholesale pricing. Reducing the price of a good domain name below its retail market value should help induce a sale more quickly. Jen Sale, who is a top industry domain name broker at Evergreen.com, shared some tips for selling domain names at wholesale prices.

If you wish to sell your #domains wholesale (I’m assuming you do bc you’re constantly spamming your names on domain related tweets seen mostly by industry folk inc. investors), then do this instead:

— Jen Sale 🐞 (@jensale) September 30, 2022

When I have been doing outbound outreach to sell domain names, I have been including a link to a Dan.com BIN landing page. My focus has been on less expensive domain names since they tend to sell more easily. With Dan landers, the buyer has two purchase options, including the ability to buy the domain name immediately or select a payment plan. It removes friction and facilitates a speedier sale.

When sending emails to a targeted group of prospective buyers, there are usually at least a few prospective buyers who would want to own the domain name. In my outbound email, I emphasize that the offer is time sensitive and available on a first come first serve basis. Not only does this serve the purpose of creating urgency, but it lets each buyer know this one of a kind asset is only available to the first person to agree to the deal. Once someone else buys it, they no longer can.

Earlier this week, I received an offer for one of my domain names via broker. The domain name was listed for sale with a BIN price, and the offer came in at a little more than 50% of the BIN price. Not only did I pass on the offer, but I opted to raise the BIN price.

When I buy an inventory-quality domain name and decide to list it for sale, I generally set a BIN price based on how I feel at that time. I don’t spend as much time as I should repricing this inventory. Once in a while, I may see a name or two and opt to reprice them, but in general, my pricing stays pretty consistent.