Yesterday morning, I read an article that refuted reports that Zomato, an India-based food delivery service, would rebrand itself as Eternal. This article made me curious about the Eternal.com domain name that may have been necessary had the company opted for this rebrand. There is some circumstantial evidence that leads me to believe that the company may have acquired the Eternal.com domain name.

Whois records show Eternal.com is registered under Whois privacy at 101Domain. The Zomato.com domain name is also registered at 101Domain. The only registrant-related information shown on the Zomato.com Whois record is the registrant country is IN (India). A recent entry from the Whois History tool at DomainTools in February shows the registrant country for Eternal.com was also IN, before the domain name changed to Whois privacy. Both Eternal.com and Zomato.com use AWS nameservers.

Last night, I spent some time searching the SEC database to see if I could find some domain name sales data. I believe I found a large sale that has not yet been reported elsewhere. It looks like the Connection.com domain name was acquired for $450,000 by PC Connection in 2015. The PC Connection website uses the Connection.com domain name.

I came across a PC Connection Annual Report filing from March of this year. In the report, there is a sentence that states, “At December 31, 2021, the Company’s intangible assets included a domain name for $450, which has an indefinite life and is not subject to amortization.” These figures are in the thousands, which means the company had previously acquired a domain name for $450,000. At this point, I guessed that the $450k name was Connection.com.

A couple of weeks ago, I shared that I began forwarding my inventory-quality domain names to Embrace.com landing pages. I respond directly to offers and inquiries, and I push prospective buyers to Dan.com landing pages to complete the purchase. I don’t do this for higher value domain names.

I am testing this to save time and to lock in deals that might have failed if I set the price or minimum offer amount too high. By jumping in between the buyer and a Dan.com landing page, I am able to adjust the asking price, minimum offer, and LTO options before giving them to the buyer. Since I don’t regularly update domain name prices, this gives me the opportunity to adjust based on market or business conditions.

I thought I would share how I am responding to inquiries and offers while testing this method: