My Favorite Kind of Sale

Every morning, regardless of where I am or what I have planned for the day, I spend an hour or so looking through lists of expired domain names that are either scheduled to be auctioned or pending delete. I use several different tools to analyze names, including Dropping.pro, ExpiredDomains.net, and personally curated lists using auction platform-provided search tools.

From these lists and tools, I hone in on a small group of domain names I want to buy. Some already have many bids and others have not received any bids that I can see. Using DropCatch and NameJet for pending delete domain names, I place backorders based on my risk tolerance. If I really want a particular name, I place a $79 bid at NameJet and a $59 bid on DropCatch and let them fight it out. For names I am less certain about, I use the Discount Club at DropCatch.

Eternal.com Sold by Anything.com

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Yesterday morning, I read an article that refuted reports that Zomato, an India-based food delivery service, would rebrand itself as Eternal. This article made me curious about the Eternal.com domain name that may have been necessary had the company opted for this rebrand. There is some circumstantial evidence that leads me to believe that the company may have acquired the Eternal.com domain name.

Whois records show Eternal.com is registered under Whois privacy at 101Domain. The Zomato.com domain name is also registered at 101Domain. The only registrant-related information shown on the Zomato.com Whois record is the registrant country is IN (India). A recent entry from the Whois History tool at DomainTools in February shows the registrant country for Eternal.com was also IN, before the domain name changed to Whois privacy. Both Eternal.com and Zomato.com use AWS nameservers.

Medal CEO Comments on Medal.com Acquisition

Shortly after publishing my article about the Medal.com auction on DropCatch.com that ended at $185,728, I saw that my Twitter account had a new follower: Pim de Witte, CEO of Medal. Medal is a platform that allows gamers to record, edit, and share gaming clips and videos. The company uses the Medal.tv domain name for its website. I immediately thought the company was the likely buyer of the domain name.

I reached out to Pim to ask if his company acquired Medal.com at auction, and he confirmed that his company was the winning bidder in the auction.

I asked Pim if he could comment about the acquisition, and here’s what he told me:

Medal.com Sells for Nearly $200k at Auction

Blue chip domain names like Medal.com don’t hit the auction block very often. As I shared on Twitter last weekend, a company called Ciox Health acquired Medal, Inc., which owned the Medal.com domain name. For an unknown reason, the domain name expired. Likely because the name was registered at Gandi, it was deleted rather than auctioned by a partner auction platform.

The beneficiary of this deleted domain name was DropCatch.com, which caught the domain name after it fully deleted. Following a heated auction, the Medal.com domain name sold today for $185,728. Michael Law shared a screenshot of the final auction result:

Connection.com Acquired for $450,000 in 2015

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Last night, I spent some time searching the SEC database to see if I could find some domain name sales data. I believe I found a large sale that has not yet been reported elsewhere. It looks like the Connection.com domain name was acquired for $450,000 by PC Connection in 2015. The PC Connection website uses the Connection.com domain name.

I came across a PC Connection Annual Report filing from March of this year. In the report, there is a sentence that states, “At December 31, 2021, the Company’s intangible assets included a domain name for $450, which has an indefinite life and is not subject to amortization.” These figures are in the thousands, which means the company had previously acquired a domain name for $450,000. At this point, I guessed that the $450k name was Connection.com.

Typical Reply to Offer for Inventory Domain Name

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A couple of weeks ago, I shared that I began forwarding my inventory-quality domain names to Embrace.com landing pages. I respond directly to offers and inquiries, and I push prospective buyers to Dan.com landing pages to complete the purchase. I don’t do this for higher value domain names.

I am testing this to save time and to lock in deals that might have failed if I set the price or minimum offer amount too high. By jumping in between the buyer and a Dan.com landing page, I am able to adjust the asking price, minimum offer, and LTO options before giving them to the buyer. Since I don’t regularly update domain name prices, this gives me the opportunity to adjust based on market or business conditions.

I thought I would share how I am responding to inquiries and offers while testing this method: