Darpan Munjal Comments About Sales on Atom

Darpan Munjal is CEO of Atom, the domain name sales platform that recently rebranded from Squadhelp. Following the platform’s rebrand, there has been a lot of public and private commentary about sales on Atom.

One of the things I like and appreciate about Darpan is his willingness to share insights and information. Yesterday afternoon, Darpan responded to some of the questions and commentary that has been posted by others related to the rebrand and sales conducted on the platform.

To make it easier to follow along – and for those who are fortunate to not be on X, I have embedded Darpan’s commentary below:

Change / Test BIN Pricing Regularly

From the outset, I will tell you that I don’t have statistically significant data that would offer true insights about price testing and/or price sensitivity. I think regularly changing and testing your prices could prove helpful in selling domain names.

I have many hundreds of inventory-quality domain names that have historically been priced at just shy of $1,000 – either $999, $997, $988, or something else very close. I recently updated the prices of just about every name I own that had a price of $2,000 or less to ~$2,500. I did this on Dan.com and Afternic. My rationale was from insights shared by Darpan Munjal and Michael Sumner.

Rick Asks on X ‘Accept or Counter?’

Rick Swindell posted a screenshot of an offer he received via Afternic and asked for advice about how to proceed. He tagged TonyNames, asking if he should accept or counter the offer:

This question is similar to questions I have been asked by others countless times. I don’t think it’s really possible to give good advice with the information shared in the post.

Escrow.com Q1 Report Shows Growth

Escrow.com released its Q1 2024 Domain Name Report this morning via Google Drive. The report showed some growth in the domain name aftermarket over the same period in 2023. In Q1 2024, $84 million in domain name sales was transacted via Escrow.com. This compares to $79 million in Q1 2023.

In the brief summary of the report, Escrow.com shared that the value of .AI domain name sales increased as well. Escrow.com had $2.6 million in transaction volume involving .AI domain names in the first quarter of this year. Per policy, the company did not share any of the sales, nor did they share the largest sale.

Negotiating Too Hard on a Domain Name Sale

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We’ve all been there before. Your asking price out of the gate is much higher than a buyer is willing to spend. Maybe you’re on point with your price, and maybe you’re out of your mind. Whatever the case is, the domain name doesn’t get sold and remains in your portfolio for a long time.

Tony shared the YouTube Short video below we can all relate to. A prospective buyer offers too little for a domain name while the asking price is sky high. Needless to say, the two parties go separate ways and the domain name is still for sale, with an asking price below the original offer:

Domain Finance Calculator Offered by Catchy.com

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Francois Carrillo is best known for his Domaining.com industry news aggregator. He also owns Catchy.com, a platform for selling domain names.

Francois emailed me to let me know about a domain name financing calculator he recently added to Catchy.com that might be of interest to domain investors and domain name buyers. The tool is free to use, and it can be of assistance to investors who want to offer a customized financing deal to acquire a domain name.