Whois records show that Salesforce.com has acquired the 111.org domain name. The domain name recently transferred from GoDaddy to MarkMonitor. Using the DomainTools Whois History tool, I can see it had been registered for a short period to NameCorp, Alan Dunn’s domain brokerage. Prior to that, it was registered to a China-based domain registrant.

Salesforce is not yet using the domain name. My guess is Salesforce will use 111.org for its “Pledge 1% movement.” On its website, Salesforce describes this movement in terms of 1+1+1, so 111.org makes sense for this type of organization:

As you may have seen yesterday, George Kirikos published an article about the A-Mark Precious Metals, Inc. SEC filing that mentioned its acquisition of Gold.com. A few weeks ago, I learned the domain name had been acquired by JM Bullion, a company owned by A-Mark Precious Metals, in a deal brokered by Andrew Miller of Hilco Digital. At the time, the sale price was not shared.

As George noted, the SEC filing stated “In March 2024, JMB acquired $8.5 million of intangible assets that included Gold.com’s domain name.” Since the filing mentioned “assets,” indicating the potential for multiple acquisitions, I reached out to Andrew to ask him to confirm the sale price of Gold.com. Andrew was able to confirm the domain name sold for $8,515,000.

Commenting on the deal, Andrew shared the following with me:

Darpan Munjal is CEO of Atom, the domain name sales platform that recently rebranded from Squadhelp. Following the platform’s rebrand, there has been a lot of public and private commentary about sales on Atom.

One of the things I like and appreciate about Darpan is his willingness to share insights and information. Yesterday afternoon, Darpan responded to some of the questions and commentary that has been posted by others related to the rebrand and sales conducted on the platform.

To make it easier to follow along – and for those who are fortunate to not be on X, I have embedded Darpan’s commentary below: