A publicly traded company in the insurance space formerly called Baldwin Risk Partners has rebranded itself as The Baldwin Group. The company trades under the BWIN stock ticker on NASDAQ. In advance of the rebrand, the company acquired the brand matching Baldwin.com domain name. The company currently has a market capitalization of nearly $4 Billion USD, and it employees 4,000 people. The rebrand was covered in an insurance industry trade publication last month.

From what I can tell using the Whois History tool at DomainTools, it appears that Baldwin.com changed hands in or around December of 2023. Baldwin.com had been registered under Whois privacy at Network Solutions, and it transferred to Amazon’s domain registrar, also under Whois privacy.

I don’t do a great deal of outbound marketing on my domain names. When I do outbound, I typically find no more than the top 5-15 prospective buyers, and I generally stick to marketing domain names priced below $10,000.

Ideally, because I try to stick to highly targeted prospective buyers, at least one or two people will reply to my email and either buy the domain name or try to negotiate a better deal. More often than not, I won’t receive a reply at all. I hardly ever reply to unsolicited marketing messages myself, so it’s not a surprise to have low response rates to outbound sales emails.

My domain investment portfolio has grown from around 500 domain names to around 2,000 domain names in the last several years. Even at that size, getting consistent domain name sales is a challenge. Using a 3% annual sell through rate as a benchmark, that would equate to around 60 domain name sales a year – or about one sale a week on average.

The two most exciting things for me in the domain space is acquiring a great domain name at a reasonable price and selling a domain name for any price. Yeah, a six figure deal feels better than a $1,000 sale, but an unexpected $1,000 deal gives a nice jolt of dopamine on an otherwise uneventful day.

On May 16th, Activision announced a new internal studio branded as Elsewhere Entertainment. In its blog post announcing the news and launch, the company linked to the studio homepage currently located within its Activision website.

More recently, it would appear, Activision acquired the Elsewhere.com domain name. Elsewhere.com now forwards to the internal Activision.com landing page for Elsewhere.

James Jean reported that he sold the Open.Network domain name for $100,000. He shared the he was the original registrant of the domain name, and he held it for ten years before selling:

SOLD https://t.co/zG3RjyzXfs $100,000

Congratulations to the buyer. 10 years as original owner of this asset. Domains are the original digital asset class- outperforming.

Details:
Negotiations- Private
Lander- @eftycom Custom Form
Escrow- @Undeveloped Imported Lead… pic.twitter.com/ShnZsyWmDH

— James (@JamesJean) June 3, 2024