Another Tip to Find an End User Buyer

I want to share another tip with you on how you can find the contact information for an end user buyer. Now that LeadRefs is no longer an active website, performing Google searches is generally the most effective way that I find potential buyers of my domain names. I am sure you’ve done the same, so this is common knowledge.

Once you’ve exhausted the contacts you’ve made on the first few pages, you likely search other keywords to find a buyer or hang on to the name until someone contacts you. Been there, done that, don’t love it.

Here’s a quick tip to find additional contacts if you don’t want to use a service like Estibot.

Hope on to a proxy website like HideMyAss.com, Proxify.com, or NewIPNow.com and visit Google. Perform your keyword search again, and voila, new potential buyers. Because Google shows relavant listings based on your location (aside from the most popular websites of course), if you search from a different IP address located in a different region, you’ll likely find additional advertisers and listings.

As always, make sure your domain name is actually good and relevant to the people you are emailing or you’ll end up annoying people who have no interest in your domain name. In addition, become familiar with email laws to be sure what you’re doing is permissible.

Tip To Find a Domain Buyer Contact Email

I have personally found that it’s much easier to sell a domain name to a small to medium sized business than others (aside from other domain investors). SMBs may have a smaller budget and might not understand the value of domain names, but SMB owners generally make quick decisions and there’s less red tape.

It can be difficult to find a contact person at some companies though. Sometimes you’ll find the registrant email address is private or the domain name is registered in the name of the web developer or hosting company (a bad move). Other times, you won’t find a contact form for some reason, or the contact form on the site doesn’t function due to a faulty capatcha plugin. It seems that many don’t have email addresses on their contact forms either.

That said, it seems that most operational websites, especially those with an ecommerce component, have a privacy page. Many of these privacy pages are created by privacy policy page generators, which means many have one thing in common: a contact email address. This can be used to quickly and easily get in touch with the owner of the domain name.

Most websites with a contact page at least have a phone number if not an email address, but some domain investors are reluctant to use the phone to sell a domain name. I have never been a phone person when it comes to selling domain names because I think it’s more annoying to interrupt someone’s day by calling and I don’t believe a cold call to sell a $x-xx,xxx domain name is really effective. Emails generally work best.

The next time you have a great domain name for sale and want to contact a company that you think should have an interest, try the privacy policy page.

What Was the Best Cyber Monday Domain Industry Deal?

I didn’t buy anything  extraordinary  for my business as a result of seeing special Cyber Monday deals, but I did see just about every domain registrar, hosting company, and other assorted domain name industry companies promoting special offers.

Did you buy anything as a result of a Cyber Monday deal? What did you think was the best deal in the domain industry this year? What type of deal would you like to have seen that nobody seemed to offer?

Feel free to vote in the poll below and leave a comment if you saw a great deal or wish there were better deals. Maybe someone in a marketing department will take notice and put it on their to do list for next year.


Media Options Brokering SSL.com

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I read a Google Plus post from Media Options today announcing that the company is the exclusive broker for SSL.com. The domain name is owned by Houston-based  SSL  Corp, and I don’t recall seeing it on the market in the past.

I reached out to Andrew Rosener, CEO of Media Options, and he provided me with some additional details about the domain name and its earnings:

  • Price is $1.5 million
  • Revenue is not disclosed, but figures available to interested buyers
  • The company  signs and issues its own certificates
  • They are a “Sub-CA”

The SSL market is very competitive, and having an exact match domain name like this can be an advantage. Essentially, it’s already a proven business, although I don’t know the marketing costs that were required to drive the revenue. I wasn’t told why the company is interested in selling this domain name.

One thing a new owner will want to work on is its Google search rankings. I searched for a number of popular keywords (SSL, SSLs, SSL certificate, and SSL certificates), and it doesn’t appear that the SSL.com website is currently ranking very well for those keywords. I suppose that indicates there is one major opportunity for driving revenue.

Should you be interested in acquiring this domain name, be in touch with Media Options.

List of Companies That Own Keyword Domain Names

In my opinion, much like sharing DN Journal’s sales chart to prospective buyers, sharing a list of companies that use or own keyword .com domain names is a good way to encourage prospects to purchase their own keyword domain names. If a company learns that larger companies are utilizing keyword domain names, they might want to acquire their own keyword domain names.

Dominic Mueller complied a list of large companies that own keyword domain names, and I believe a few others have done so as well. I was just sent a link to Domain Guardians’ website, where they have compiled an even larger list of “premium domain names owned by companies.” Their report contains nearly 400 keyword domain names owned by large companies and brands.

I listed a few others they didn’t note below:

  • Pacific Coast Feather Company – Featherbeds.com
  • Pacific Coast Feather Company – DownComforters.com
  • Dreyers – FrozenYogurt.com
  • Vail Resorts – SkiRentals.com
  • Vail Resorts – Snow.com
  • Landor – Branding.com
  • US Navy – Navy.com
  • IAC – Green.com
  • Orange – Orange.com

If you are approaching end user buyers with exact match keyword domain names, you might want to send them a link to Domain Guardians’ list to show them how other companies are using exact match domain names for their own businesses.

One tip if you do this. Make sure you actually have keyword domain names that you can compare apples to apples. Even if it’s a smaller niche industry, it’s likely important for the companies you will be pitching.

Report: Feng.com Sells for $250k

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I just received a press release announcing the brokered sale of Feng.com for $250,000. Once confirmed, it would rank as one of the ten highest domain sales of 2012, tying the sale of Platinum.com, which also sold for $250,000.

The deal for this domain name was brokered by FindYourDomain.com. Although the domain name was most recently registered with privacy at Tucows, it appears to have been owned by Tucows not too long ago.

The company previously partnered with NameJet last year to offer a group of great keyword domain names. The press release announcing the sale of Feng.com also mentioned that FYD will be working on another exclusive auction with NameJet that includes additional Chinese keyword.com domain names.

Congratulations on this deal to all parties.

Full press release with more details: