I received s press release that reminded me about an article I wrote a couple of years ago. In the article, I said “I think it might be a smart idea to attend an industry tradeshow in a vertical where you are selling a domain name to try and close a deal.”

It looks like Domain Holdings had the same idea, and it’s going to take them across the world to connect with potential domain name buyers. According to the release, someone from Domain Holdings “will be presenting five premium domains to the world stage at two of the longest running United Arab Emirates tradeshows from November 4-14, The Big 5 International Building and Construction Show and ADIPEC. The premium domain names include: Gas.com, Oil.com, Energy.com, AbuDhabi.com and Dubai.com.”

One thing vie learned in this business is that emails and phone calls often go unanswered, even if you have the perfect domain name for sale. Executives are busy, and assistants who screen calls and emails often filter out sales pitch contacts, even if the product would be desired.

When you meet people in person, you can usually have a better conversation while answering any questions directly. You can get direct contact information to avoid having to go through intermediaries in order to reach the decision maker. In addition, it’s always helpful if you can remind the contact about your meeting and get through an admin by saying that his or her boss told you to call.

Attending a tradeshow will give Domain Holdings the opportunity to meet with many prospects at once, which also gives the impression that the opportunity may be jumped on by s competitor. There are a couple of other reasons attending a tradeshow to sell a domain name is a good idea, which I previously wrote about in one of my first blog posts from back in 2007:

“Small business owners are accustomed to dealing face-to-face with account representatives from the companies with whom they do business. Much of their business is done with a handshake in person at a tradeshow – especially when opening a new account with a supplier. For the most part, this is impossible to do on the Internet. To many small businesses, learning how to successfully operate with the help of the Internet is a daunting challenge. Why not meet with these business owners in person, make them feel comfortable and win their business? All of this can be accomplished by attending industry specific tradeshows.”

It seems that some domain brokers prefer the “low hanging fruit,” which is fine, but Domain Holdings is going the extra mile to close a deal on these names. Should these high value domain names sell as a result of this effort, the company has certainly earned its commission.

Press release follows: