Domain Sales

Televisions.com – A Steal at $215k

Televisions.com Tunes In $215,000 In the Week’s Top Reported Sale

Televisions.com sold for just $215,000 according to the newest addition of DNJournal.com‘s weekly sales report. This is a great price for the buyer, as I believe this name was worth well over half a million dollars. Recently, Cameras.com sold for well over a million, and I would value this name similarly. My only reasoning for the low price is that people might be searching for TVs rather than Televisions. Although television margins aren’t huge, I think the new owner could open up a tv store without open box inventory. The price paid is much less than what it would cost to open a television business in a typical shopping mall, and the reach is far greater with Televisions.com.

After 4 Years, Salesforce.com Buys Force.com

Salesforce.com and the Force family name
Pricing a domain name doesn’t always have to do with a specific valuation strategy. Sometimes a person has a sentimental attachment to a domain name, and he is unwilling to sell it for any price. Take Gordon Force, Sr. of San Jose, CA. for example. He registered Force.com in the early 1990’s for his company, Force Technology, a technology consulting and design services company. After nearly 4 years of negotiations (WOW!), Salesforce.com was finally able to acquire Force.com from Mr. Force. They must have made one big offer!

Personalized Brokerage Service

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When selling domain names, I believe most people either rely on end users contacting them or rely on selling to other domain investors. I think there is a market for a domain brokerage that is paid to contact potential buyers of domain names on behalf of domain owners.

The brokerage would collect stats and information about a domain name and present it to potential buyers. This is similar to my post in July, but instead of running an auction, the company would set a BIN price for a particular name or group of names that would be of interest to a company.

Currently, I believe most domain brokers work the opposite way. They receive information about a domain name and blast an email out to a random group of domain buyers. If a more personalized email was sent, the potential buyer could be enticed to make a purchase. It’s the heart of direct marketing (where I have my Master’s Degree), and it would be a great win/win/win for all parties.

LI.com Sold for a Half Million Dollars

As I wrote on my blog a couple of weeks ago, it appears that the owner of LI.com has decided to sell the name for $500,000. This comes on the heels of AZ.com selling for $500,000 at the DRT auction last week. Personally, I believe both names were undervalued, but I am sure it would be difficult for anyone to turn down a half million dollar offer.

Snapnames Seller Program Announcement

I received the following email on Sunday regarding changes in the Snapnames commission plan. While the commission plan is good news for higher value sales, names that only sell for the minimum of $60 will have the commission rate more than doubled. Instead of paying a $12 commission on a $60 sale (20%), we will now pay the new $25 minimum. With this in mind, I am going to have to reevaluate the domain names I submit for Snapnames auctions, as most of my sales were for the minimum.

“Hi Elliot,
I

DNJournal Weekly Sales Update

DNJournal.com Weekly Sales Report

Believe it or not, sales from Moniker’s TRAFFIC auction in June are still showing up on the sales list, topped by Cardiology.com at $550,000.

I also notice a ton of sales made by the Afternic/BuyDomains combo. With the exception of a few sales, most of these domain names would seem to be “brandable” rather than generic keywords, which leads me to believe most of these were picked up by “end-users.” This is great for both NameMedia properties, as it shows they are targeting their end-user audience quite well. It’s nice to see them publicizing their sales to help propel the market forward.

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