One of the most important aspects to a direct marketing campaign is to always test everything. Whether you’re testing your offer, your message, your listing, or your creative, you should always be testing everything to see what provides a lift and what is hurting your campaign. I think we should do the same with domain name sales.

This week, I started to hand off warm leads on inbound inquiries generated from my Internet Traffic and Domain Name Sales landing page. I pride myself in being able to find out who is inquiring about my domain names while extracting the highest price possible. There is a pretty large list of domain brokers who are available to close deals on the DNS platform, so I am going to give the DNS brokers a try.

Sometimes I feel like I am a bit too close to the inventory to objectively price my domain names. Yes, it would be nice to get $75,000 for a particular domain name, but maybe it’s really only worth $40,000. A broker can advise as well as negotiate on my behalf in order to close the deal.

I hate chatting on the phone, unless it’s a discussion I want to have. Using a broker opens this channel of communication when I probably wouldn’t have taken the time to do it myself. I know it’s an effective way to discuss and close a deal, so it’s great to have this negotiation tool.

A little over a month ago, I had a $20,000 deal on DNS, and the buyer didn’t end up paying for it. I would assume the DNS broker has access to back end information about buyers and they might be able to see if a buyer has the potential to back out of a deal. If that person had agreed to 5 other deals and never paid, they might be able to save all of us time and cut off the negotiation. In this business, there aren’t many worse feelings than closing a large deal and having the buyer back or not pay.

The nice thing about DNS is that I can monitor the progress of negotiations to see where things stand. I can also assist the broker if I see something of interest – perhaps additional information about a new service or that the buyer has funding.

I haven’t yet closed a deal with the assistance of a domain broker on DNS, but I will be sure to provide an update with results when I have more insight. If you’ve worked with DNS brokers or another broker on DNS, I welcome you to share your personal experience.

Domain Name Sales has rolled out a totally re-designed website this evening, and because of its considerable end user reach, it will likely have an impact on all of us.

After spending about an hour checking things out, my first reaction is “wow” this is pretty cool.  I want to share some of the things I’ve noticed about the new website, and I welcome you to share things I missed. I think you’re going to be impressed with the changes.