Domain Sales

I know that others have posted Sedo’s sales report already, but for consistency, I try to have all the sales reports posted. I wasn’t around to post it last night, so better later than not never.

Like Afternic yesterday, Sedo is off to a strong start of the year, recording $1.3 million in domain sales. Although it is listed in this report, the sale of Dudu.com  was closed in December of 2011 and isn’t recorded in the $1.3 million total. 35% of this week’s sales were from buy it now listings, and this number continues to stay steady.

Public sales from the last week:

dudu.com 1000000 USD
juif.com 35000 USD
action.fr 20000 EUR
bequiet.com 15000 USD
shoutit.com 12999 USD
kompany.co.uk 12000 USD
zahnarztpraxis.com 10000 EUR
gokite.com 9900 USD
babyou.com 9800 EUR
dailysale.com 9000 USD
ianalytics.com 8000 USD
homesecurity.info 7900 USD
666.co 7500 USD
rockbot.com 6500 USD
octa.com 6500 USD
serrurier.pro 6000 EUR
kurhaus.com 5500 EUR
physicaleducation.com 5500 USD
lvfa.com 5100 USD
liveamateur.com 5000 EUR
sveltia.com 5000 USD
hotspotz.com 5000 USD
redakteur.eu 5000 EUR

The first publicly reported seven figure sale of the year was just announced by Sedo. The company successfully brokered Dudu.com to a  to a Dudu Communications, which operates a multilingual social network company called Dudu. The company currently uses  GoDudu.com for its website, so this is a much needed upgrade.

The acquiring company is based in Dubai, and it appears the former owner of Dudu.com appears to be based in China, according to previous  Whois records.

One of the most interesting aspects of the sale was that Dudu.com had not been on the market before it was acquired. Sedo’s domain acquisition team had to reach out on behalf of the buyer to make a deal happen. Fortunately for Dudu, the language difference was not a problem. According to Liesbeth Mack-de Boer, chief sales officer of Sedo, “Our team speaks 27 different languages, so we have the rare ability to handle any kind of negotiation around the globe. With our cultural competency and language abilities, Sedo stands out as being one of the most qualified, proficient and truly international domain marketplace leaders.”

Congratulations to the team at Sedo for earning this million dollar sale. It’s certainly a nice way to start the year.

It’s an illustration of how important the exact match domain name is for a brand. Recently, Square.com began forwarding to SquareUp.com, although it is unknown if the domain name was acquired by the company.

Robin Wauters at TechCrunch appears to be the first to cover the news  this morning.

Sedo ended 2011 on a strong note, recording just over $930,000 in domain sales during the final week of the year. There were 498 total sales completed at Sedo. The highest publicly recorded sale was VitaminCenter.com, a domain name previously owned by Marchex, which closed at $35,000.

One of the most interesting numbers Sedo now reports is the percentage of sales that came from a buy it now listing. Surprisingly (to me), one third of all sales closed last week were from BIN listings. Sure gives me something to consider, since I am pretty much anti-BIN listings.

vitamincenter.com 35000 USD
ooda.com 25000 USD
zooz.com 15000 USD
terracloud.com 15000 USD
whi.ch 14000 GBP
energyswitch.co.uk 12500 USD
hairdesign.com 9850 EUR
schwangerschaft.net 8600 EUR
carpetcleaning.us 8500 USD
yeu.net 8000 USD
teltv.com 7000 EUR
veo.tv 7000 EUR
weightplans.com 6500 USD
mapply.com 6000 USD
nolimithost.com 6000 USD
jim.org 6000 USD
salthouse.com 5000 USD
totalhydro.com 5000 USD
elektro.net 5000 EUR