Domain Sales

Quick Tips to Find a Decision Maker

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I want to share a quick but effective tip that may be able to help you find the right person at a company who will be making the decisions on investments and acquisitions, particularly as it pertains to domain names.

For most larger companies, you’ll want to put your domain name in front of the Chief Marketing Officer (CMO), Chief Technical Officer (CTO), Vice President of Business Development, or possibly the CEO. Finding the direct contact information can be difficult, especially at larger companies, and emails to central inboxes often go unsent to the right person.

If you would prefer to not use LinkedIn or Facebook but would prefer email (my personal preference), here are a few tips to find a working email address for the right person:

  • The management team pages for these people often have emails. Obviously this is the easiest method.
  • Historical Whois record may have the email address from when the company was smaller.
  • Press release may have the marketing contact email.
  • Call the company and ask for the contact information.
  • Search Google for the person’s name (in quotes) and email to see if there was ever a forum post or article mentioning that person’s contact information.
  • Search Google for “@companyname.com” and email, and see if you can find the naming convention for the company. Send an email to the person using that naming convention.

It’s frustrating to not receive a reply from a company you know should be interested in a domain name you have. The problem could be that you aren’t getting it in front of the right person.

***Important Advice***

Do not send crappy or questionable names to these c-suite executives. You will likely annoy them and  embarrass  yourself. If you find yourself having to explain what a domain name means or why a domain name has value, you probably should not send outbound solicitations like this.

WebHosting.co.uk Sells for Half a Million USD

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Sedo domain broker Dave Evanson just announced a big sale on his Twitter and Facebook accounts. According to Evanson, WebHosting.co.uk sold for $500,000 USD. It does not appear that the domain name has been transferred to a new owner yet.

Although the domain name is not currently resolving, it appears to have been an active site. Screenshots.com provides a view of the site from as recently as July.

According to the year to date domain sales chart maintained by DNJournal, this sale is the largest ccTLD sale of 2012 by a wide margin. The second highest sale was for just under $200,000.

It’s interesting that a buyer spent half a million dollars on a .co.uk domain name considering the Nominet proposal to introduce .uk domain names to the marketplace. Edwin Hayward discussed the perils of this proposal in a guest post on my blog yesterday.

October Great Domains Auction Results

The Great Domains auction for October ended yesterday afternoon, and the sales results are listed below. Many of the buyers have not paid yet, so these are reported sales rather than final sales. Once buyers pay, Sedo will report the sales below in its weekly sales report.

Although well over 100 auctions received bids, 41 actually hit the reserve price and sold. The auction netted over $150k in domain sales.

October Great Domains auction results:

pathology.com 31500 $US
prescriptionsunglasses.com 20000 $US
possum.com 18250 $US
chinafashion.com 13100 $US
arithmetic.com 9900 $US
kousen.nl 9000 EUR
satay.com 6211 $US
hypotheekadviseurs.nl 5500 EUR
premi.it 5200 EUR
irlanda.com 4999 EUR

Testing Out Domain Name Sales

I’ve heard quite a bit of positive feedback about Frank Schilling’s Internet Traffic and Domain Name Sales, and I finally signed up for an account.

I’ve been meaning to sign up for a while, but I didn’t apply until yesterday. The reason is that I don’t make much money from PPC, and I didn’t want to ask for a favor to open an account, knowing the company has specialized in servicing accounts with significant PPC earnings.  Now that the company has launched the new and improved Domain Name Sales platform and iPhone app, it seems they are opening up the platform to owners of very good domain names, in addition to those who make solid PPC revenue.

I spent some time yesterday evening uploading some of my domain names and testing it out, and I want to share some feedback. So far,  I am impressed with the back end and user interface. It’s simple for someone to make an offer on a domain name, and it’s quite easy to respond, complete with supporting information about the domain name and the ability to finalize a deal.

Here are some things I really like about the platform, some things I feel need improvement, and a few suggestions:

Hunting Moon Brokering Six LL.com Names

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As I mentioned earlier this week, LL.com domain names are generally the most liquid domain names a company can own. Although they might not always bring offers at the asking price, they can easily be converted into cash if liquidity is necessary.

Hunting Moon is a domain brokerage that specializes in adult-related domain names, but the company also has a considerable amount of mainstream domain name inventory for sale. I spoke with Hunting Moon CEO Evan Horowitz, and his company is brokering several two letter .com domain names, all of which are priced at $250,000.

The LL.com domain names for sale via Hunting Moon are:

  • OE.com
  • AY.com
  • ZO.com
  • BQ.com
  • ZR.com
  • JF.com

Three other LL.com domain names, highlighted this week on my blog, were either recently listed for sale or had a major price drop.

There are several reason why these domain have considerable value, especially due to the short supply of just 676 possible combinations and the ease of recall. According to Horowitz, “2 Letter domains deliver the ultimate vanity truncation acronyms that corporations worldwide are hunting for!”

If you are in the market for domain names like these, be in touch with the respective brokers to work out a deal.

Quidsi Acquires Vine.com, One Of The First Domain Names Registered

Quidsi  is the new registrant of Vine.com, and a beta website has already been launched by the company. Vine.com is now home to a completely “green” website. According to the about us page:

“At Vine.com, everything’s green. Shop thousands of Vine-reviewed products from paraben-free skin care and natural cleaners to organic snacks, sustainably-made décor & more.”

Vine.com joins the ranks of Quidsi’s other descriptive domain names such as Diapers.com, Soap.com, Wag.com, YoYo.com, and Casa.com. Because it appears the transaction was completed in private, a sale price was not released.

The domain name came into the possession of Quidsi just last week, on September 27, 2012. Prior to this, it was registered to a Delaware based company called Gaugin, LLC, which took possession of the domain name on September 11, 2012. Just prior to that (on September 10, 2012), the domain name was registered to DNStination, Inc.

According to DomainTools, at the beginning of September, Vine.com was owned by Vine Technology, a company based in Sherman Oaks, California. The company appears to have been the original registrant, dating back to April 23, 1987.  Vine.com holds the title of one of the 100 earliest domain names ever registered, coming in at #68 on the list.

Thanks to  George Kirikos  for the tip

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