MutualFunds.com & MutualFund.com Acquired by Paul Rubillo

Elliot Silver
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The MutualFunds.com domain name was the main attraction in the innagural Heritage Auctions (HA) domain auction held at the end of last year. Although MutualFunds.com was not sold during the live segment of the auction, HA’s Aron Meystedt announced that a deal had been reached after the close of the auction, and the domain name was sold in private for an undisclosed amount of money. MutualFunds.com had been owned by Internet entrepreneur Mark Ostrofsky, and it originally had a reserve price of $1 million.

I recently learned who the buyer of MutualFunds.com was, and I also learned the company acquired the singular MutualFund.com in a separate private transaction consummated around the same time. The acquirer is Paul Rubillo, founder of Dividend.com, and he teamed up with a company called Mitre Media on these two domain name acquisitions. According to Rubillo, the purchase prices are both private, but suffice to say the total spent was seven figures. He did tell me that MutualFunds.com was slightly more expensive than MutualFund.com though.

Here’s what Rubillo told me about these two acquisitions:

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Mike Mann Sells MakeSomeNoise.com for $40k

Elliot Silver
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Mike Mann just reported that his company sold the MakeSomeNoise.com domain name for $40,000. Although a $40k sale is not all that remarkable, the fact that he paid under $1,000 for this domain name less than two years ago makes it more notable. Namebio confirms that the acquisition price on July 29, 2012 was $844.

As of this afternoon, the domain name is still registered to Mann’s Domain Asset Holdings, LLC. Because the Whois registration information has not changed yet, it is unknown who bought MakeSomeNoise.com. All of the other major TLDs are registered, with

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“You Should be Happy That I am Willing to Sell”

Elliot Silver
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When I quote a price for a domain name and the prospective buyer replies to me, more often than not, there is a comment about the price being too high. Whether this is true or not, the buyer is obviously looking to get a better deal than the price I’ve set.

A friend of mine shared a response he either gave or heard about someone else giving (I can’t remember which), and I think it’s great. “You should be happy that I am willing to sell the domain name” or “you should be happy this domain name is even for sale” is something that can be said the next time a buyer tells you that your asking price is too high.

There are tens of millions of

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Texas A&M Buys 12thMan.com Domain Name

Elliot Silver
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There was an article on Chron.com that I found interesting, and I want to share it with you. Texas A&M University privately acquired the 12thMan.com domain name from a company that had been using the domain name for its business but had ceased operations. The seller was unable to share the sale price, presumably due to a non-disclosure agreement.

Apparently, “12th man” is a trademarked term that is owned (and protected) by Texas A&M. According to the Chron.com article, “Texas A&M has been in the midst of an aggressive legal campaign to defend its 12th Man trademark.” In fact, last week, several news outlets reported on the Texas A&M UDRP filing against the  12thManThunder.com domain name.  12thManThunder.com was registered by a Buffalo Bills (NFL) fan who wants the team to stay in Buffalo. It appears that domain name is forwarding to BillsFanThunder.com.

Because of its long ownership history and prior usage, I assume

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Did 4.CN Acquire DN.com?

Elliot Silver
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Screen Shot 2014-07-06 at 8.16.01 AM

Last week, Domain Holdings was brokering the DN.com domain name, and Domain Holdings broker Giuseppe Graziano stated that it was the final day to submit bids to purchase the domain name. At the time of my article, the domain name was owned by Verio, and the asking price was $750,000.

It appears that the Whois has recently changed, and the new registrant is listed

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Distorted Idea of Expected Profit

Elliot Silver
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When I review my investment portfolio, I am content when I see 10%+ returns on my investment. I am ecstatic when returns are higher than that, although I know that paper gains don’t mean that much. YTD returns for the S&P 500 are around 7%. The 10 year average is just under 8%. I don’t know about you, but I expect far greater returns on my domain investments. Perhaps I have a distorted view of expected profit?

When I buy a domain name, I am buying it because I think that it is worth more. How much more really depends on the domain name and price I paid, but if I only thought I could sell a domain name for a 10% profit, I wouldn’t buy it.

The domain name resale market is far more

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