Domain Sales

SanJuan.com Available for Acquisition

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The owner of SanJuan.com is looking to sell this fantastic geographic domain name.

San Juan is the capital of Puerto Rico and has close to 450,000 citizens. It is a popular tourist destination, with hundreds of hotels and attractions. Many of the largest Caribbean cruise lines have a port of call in San Juan. In 2004, San Juan played host to 4.9 million tourists, a number which has certainly grown since then. The capital city boasts the most luxurious hotels in Puerto Rico, and some of the nicest resorts in the Caribbean.

As I said in an earlier post today, there may be only one time you are able to acquire a premium domain name like this one. Once the new owner begins developing this gem, the price will increase exponentially, if it’s ever on the market again. I’ve worked with the owner before, and he is known to be a reasonable seller. If you are interested, drop me a note and I will put you in touch.

PS: Speak with your accountant for confirmation but I would imagine all “research” done in San Juan would be tax deductible!

SanJuan.com Available for Acquisition

Image courtesy of these people.

TaxCodes.com – Great Tax Name for Sale

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Offered right before tax season so you can build an informational site:

TaxCodes.com

BIN: $7,500
(or $6,000 + a commitment to do 15 hours worth of charity work)

My thoughts on development:

Build a directory for each state:

TaxCodes.com/NewYork

Provide basic info about NY taxes and provide links to NY tax code and tax forms. Post paid links for accountants on the sidebar. Only sell a few for each state to give a sense of exclusivity. The tax info will help with SEO, which will make the links more valuable…etc. Name was registered in 1999.

Money Where My Mouth Is

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I am going to put my money where my mouth is. Yesterday I offered VirginiaMortgages.com, WashingtonDoctors.com, WashingtonDoctor.com, and NewJerseyDoctor.com for sale on my blog. Today I posted several available domain names asking the person who registers them to donate to the Cain family who suffered an immense tragedy and needed money to help bury their two daughters.

Tonight I am going to put my money where my mouth is. If you take any of the deals below, I will donate 25% of the total to the Cain family. Post a comment or email me to buy:

VirginiaMortgages.com
Price: $15,000

WashingtonDoctors.com
WashingtonDoctor.com

Pair Price: $9,500

New JerseyDoctor.com
Price: $4,500

3 Doctor Names as a set: $12,000

All 4 Names: $24,000  

**Just so there isn’t any doubt about paying, I will use the services of an attorney to handle escrow (at my cost) so the buyer knows that a donation will be made.  

VirginiaMortgages.com – On Sale

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I am looking to raise some capital for a domain purchase.  I am selling the following state specific domain names:
VirginiaMortgages.com
Price: $15,000

WashingtonDoctors.com
WashingtonDoctor.com

Pair Price: $9,500

New JerseyDoctor.com
Price: $4,500  

3 Doctor Names as a set: $12,000

All 4 Names: $24,000

LegalWebsite.com & InvestingSite.com – For Sale

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I am selling the following two domain names:

LegalWebsite.com
Price: $3,000

InvestingSite.com
Price: $2,500

Buy both together for just $4,500 and SAVE $1,000!

Email me or post a comment to buy one or both of these names.

Art of Pricing a Domain Name

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Yesterday, I blogged about the “Art of Selling a Domain Name,” and I want to take a step back a bit and discuss an important step in the process: Pricing. If you price your name too high, it won’t sell, and it will set a price ceiling for the name. If you price it too generously, you won’t achieve as high of a return as possible. There is an art to pricing a domain name, and I would like to share my own personal process for pricing my domain names when I sell.

For the sake of this blog post, I will use my domain name AlcoholCounseling.com as an example, and I will set a sales price for the name at the conclusion of this.

When I decide to sell a domain name from my portfolio, I look at a variety of factors in order to determine the price, including:

1) Traffic the name receives
2) Revenue the name receives
3) Google listings for the “bracketed term”
4) Advertisers on Google
5) Comps of recent sales
6) Gut feel
   

Although I don’t buy my names based on traffic or revenue, I know that many of my clients pay close attention to these figures. The amount of natural traffic a domain name receives is important because it shows how many people are looking for something on that domain name without having to incur advertise costs. I also use the Overture search tool to get an idea of how many people are searching for the phrase or keyword of the domain name I am selling. For AlcoholCounseling.com, the traffic is light, only receiving about 1/2 a unique per day.

The revenue is important because a name might receive very little traffic, but the revenue per click may be very strong. Conversely, a domain name might receive a ton of traffic, but the click through rate might be low and the revenue per click might be low as well. This is important because if a name has strong revenue, a developer can build compelling content, increasing search engine traffic, and dramatically the revenue produced by the name. For AlcoholCounseling.com, the CTR is about 25% and the revenue per click is around $1.50. It is important to keep in mind that revenue share and CTR will differ for each parking provider and can be very different. This is one reason I only use this as a guideline.

I use the number of Google listings for the word or term in my domain name as an indicator of how much information is being published about the topic. It is likely that there is a parallel between the amount of information available and the number of people looking to find information. In the case of “alcohol counseling,” there are 154,000 Google searches for the topic. It is important to put the term in brackets, otherwise the results will include all pages that use alcohol or counseling, which is deceptive.

The number of advertisers who are paying per click is also a good indicator of the importance of a keyword or phrase, and thus the value of it. The more advertisers, the more competitive the bidding is, and that may mean a higher revenue per click figure. In the case of “alcohol counseling,” there are 8 sidebar advertisers, and there are 2 top advertisers, which is very strong in my opinion.

In order to get comparisons of other sales (both recent and historical), I like to use DNJournal’s Domain Sales chart or DNSalePrice.com. I also reference personal sales and other sales that might not have been published. For AlcoholCounseling.com, I would compare it to other psychology, rehabilitation and counseling domain sales. I have been fortunate enough to have sold a few similar names, so I have a good internal base. There have also been several public sales ranging from $3,500 – $10,000, which is in line with names I’ve sold.

Just like a real estate broker, I spend countless hours analyzing the domain market. This has given me a good “gut feel” for certain domain names. I also take my clients’ needs into account. I think about their verticals, their needs, and the types of names they buy as well as the price they would consider for this name.

In the case of AlcoholCounseling.com, I will set a price of $5,800 for the domain name with the hopes of a quick sale. Of course, if you are interested in acquiring the name, drop me a note or post a comment.

***Updated***

I just want to add that these are the most important factors I consider when setting my prices. There are plenty of other considerations, including: whether the other extensions are owned and used, registration date of the name, prior sale price/listing of the name, amount of inquiries the name has received in the past….etc.

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