According to an email and press release I received this morning from Stuart Lawley, Chairman and President of ICM Registry, the Sex.XXX domain name just sold for $3 million. This deal is “part of a groundbreaking $5 million, multi-year deal with ICM Registry.” The buyer is a company called Barron Innovations, and they acquired “more than 40 Premium Generic Keyword Domains” as part of this large deal. The payment terms were not announced.
Based on the Domaining.com list of the largest domain name sales of all time, this sale would rank as one of the 25 largest publicly reported sales. The $3 million reported price tag ties the sales of Candy.com, Vodka.com, and Loans.com, all of which are recorded on the list at $3 million each. Sex.com was reportedly sold for $13 million in 2010.
The press release contains much more information about this sale, and I published it below for you to read:



