I am of the opinion that if you have to explain what your domain name means or why the domain name means something, you probably should not use outbound marketing to sell the domain name.

It seems like every day, I receive at least one email from someone trying to sell me their domain name(s). As a domain investor, I understand why these people are reaching out to me, but I feel badly when I receive a large list of domain names that make no sense to me and don’t really seem to be worth anything unless someone wants to use one as a brand.

Some people seem to believe that if they explain to me what their domain name means, I will be more apt to buy it. Unfortunately, the opposite is more likely to happen. If someone has to explain the meaning of a domain name to me, I will have less interest because I don’t really want to acquire a domain name that is inherently confusing.

There are plenty of brands that use

When I am looking to sell a domain name by doing end user outreach, I am very cautious with the way I conduct my business. I do my best to individually target leads by name, and I generally find most of my leads searching Google for companies in a specific business or for companies that offer a product or service. I almost always only contact the prospect once (ever) unless they express interest and I negotiate with them.

As a result of the way I do lead generation, I typically only use outbound methods once for a specific domain name. If the domain name is not sold after emailing the leads I find the first time, I usually let the domain name sit and field inbound inquiries. I tend to not try again because I hate receiving uninteresting emails from the same company more than once, and I don’t want to be an annoyance to someone else.

With the recent and ongoing Google changes, it may be worth