& Acquired by Paul Rubillo |
101 Domain & Acquired by Paul Rubillo


The domain name was the main attraction in the innagural Heritage Auctions (HA) domain auction held at the end of last year. Although was not sold during the live segment of the auction, HA’s Aron Meystedt announced that a deal had been reached after the close of the auction, and the domain name was sold in private for an undisclosed amount of money. had been owned by Internet entrepreneur Mark Ostrofsky, and it originally had a reserve price of $1 million.

I recently learned who the buyer of was, and I also learned the company acquired the singular in a separate private transaction consummated around the same time. The acquirer is Paul Rubillo, founder of, and he teamed up with a company called Mitre Media on these two domain name acquisitions. According to Rubillo, the purchase prices are both private, but suffice to say the total spent was seven figures. He did tell me that was slightly more expensive than though.

Here’s what Rubillo told me about these two acquisitions:

“I was able to acquire both and at the end of 2013 and have been in development stage work the last few months. I am teaming up with Mitre Media, the company that acquired my company in June of 2012. We signed a JV agreement and both domains are now going to be under the Mitre Media umbrella of financial sites, including,,, and more.”

The company intends to develop with a goal of replicating the success of Obviously the focus on this business is the expansive mutual fund space that has many large financial companies competing with various mutual fund offerings.

Buying both of these keyword domain name was a smart decision despite the high cost associated with separate large transactions. BankRate owns and, and that defensive move could help eliminate a competitor from entering the same space with a competing offer. I also believe the pair of domain names has more value than the domain names individually, especially given the fact that a business is being built on

I am looking forward to seeing grow, and I hope Rubillo keeps me (and all of us) posted.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (13)

    Jeff Edelman

    Good luck to Paul. is a great site. If he develops a similar site for, which I assume he will, then the 7 figures he paid for and will be a tiny percentage of the value of the overall venture. It will end up being a great investment.

    August 1st, 2014 at 12:58 pm

      paul rubillo

      Thank you so much Jeff! Plenty of work ahead as you know from owning the great domain you have! The entrepreneur in me doesn’t want to stop, so we just put the money right back in and get to work on the next exciting challenge!

      In reply to Jeff Edelman | August 1st, 2014 at 1:04 pm


    Nice scoop Elliot.

    August 1st, 2014 at 12:59 pm

    Bill Kara

    Great domain/company JV fit. The Mitre Media guys are in the same building as us. Very focused, very sharp guys.

    I even connected them to Marc months before the HA auction because I thought this would be a good fit. They took the long way around but the domain looks like it ended up in the right hands.

    Looking forward to seeing this one unfold. Good luck to all involved!

    August 1st, 2014 at 5:25 pm

      Paul Rubillo

      Bill, you’re spot on – great guys! Timing is everything and it’s great to be teaming up with Mitre on this! Thanks for the kind words!

      In reply to Bill Kara | August 1st, 2014 at 5:40 pm

    John Karr

    Congratulations Mr.Rubillo.

    August 1st, 2014 at 6:48 pm


    dear sirs…… is available on FLIPPA and it is going very cheap………..

    August 2nd, 2014 at 8:17 am

    Memorable Company

    Great article. Gives me more confidence about owning CreditCard.Center and!

    I have always thought that it’s better to own both pl. and s. from an investor’s standpoint and a business standpoint.

    August 2nd, 2014 at 12:42 pm


    Thats great news. We are working on something similar in the Indian space with

    August 3rd, 2014 at 12:00 am


    I love this story. A “seasoned stock investor” also is a big dollar domain investor. Imagine if/when all the other stock investors figured it out.

    August 4th, 2014 at 12:30 am

    Harold Pelham

    Just read your article on the sale of

    We are divesting of our internet domains:

    Wondering if you might like to comment on possible valuations
    for these domains.


    January 7th, 2015 at 4:15 pm

      Elliot Silver

      No, sorry, but good luck with your sale.

      January 7th, 2015 at 4:17 pm

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