Speciality Drinks Ltd Acquires Drink.com for $500,000

Elliot Silver
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2

Canadian domain investor Garry Chernoff has reportedly sold Drink.com for $500,000. The half million dollar deal was closed using the domain brokerage services of Darryl Lopes and Jason White who work for DomainNameSales.com. The sale is now tied with Give.com for the 11th largest public domain name sale of the year, according to DNJournal.

Garry told me the inquiry for Drink.com was initially made several years ago, but the negotiation was recently rekindled and closed. I asked Garry if he could share any additional comments about the deal, but he declined to comment further. A historical Whois search shows that Chernoff’s company acquired Drink.com sometime in 2004.

The Whois information was just updated, and the

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Offer a Cyber Monday Domain Deal

Elliot Silver
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5

We’ve all been in negotiations that don’t end well. Our price is higher than the buyer was willing to spend, and we got stuck on our asking price. Perhaps today is a good day to rekindle the negotiation and offer a Cyber Monday deal for the domain name.

People have come to expect great deals on Cyber Monday. My inbox has been full of companies offering special prices for Cyber Monday and even “Cyber Week” in some cases. Point is, people are looking for deals online today, and why not try to close some of your old leads.

Now that most of the email newsletters with special

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Argument Against BIN Pricing

Elliot Silver
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20

Most domain brokers and domain name marketplaces encourage their sellers to set buy it now (BIN) prices for their domain name listings. They correctly cite the higher sales rates for the BIN names as a reason for sellers to list domain names with BIN prices. While this is true, I don’t think it always works to the benefit of the seller to use BIN pricing.

Let’s say you bought or hand registered 50 average to below average “Western” 4 letter .com domain names a few years ago. These names, which now may be considered “Chips,” have the letters Q, X, W, and Z mixed within them. By US and Western standards a few years ago, these names generally weren’t anything special and could be had for registration fee or a bit more. If you decided to listen to the advice of domain marketplaces and set “aggressive” BIN prices of $750/each, you would have sold all 50 names at some point in the last several months. That once aggressive pricing is now considered a steal.

Before the last several months, I can’t

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2015 Public LLLL .com Domain Flips & Flops

Elliot Silver
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4

One of the interesting things I noticed when looking at NameBio’s Domain Discoveries articles is that there seem to be quite a few 4 letter .com domain names that sold earlier in 2015 and are put back up for auction later in the year. I assume this is due to the increased demand and value for these domain names and domain investors’ interest in capitalizing on the market.

I thought it would be interesting to see a comparison of 4 letter .com domain names that sold twice in 2015. I reached out to the team at NameBio asking if they could provide such a report, and they were happy to share the information they have.

There have been 223 4 letter .com domain names that have publicly sold twice in 2015. I presume there are many more private sales, but obviously that data is not public. According to the team at NameBio, there have been 171 profitable flips vs. 52 unprofitable flops. From an unscientific point of view, it looks like the flips are yielding larger profit % than the flops are yielding loss %. (It is possible some of these domain names show up as re-sold because the original deal did not go through.)

On a sidenote, NameBio recently announced some major changes to its search functionality for people who are interested in short domain names (both letters and numbers). Obviously, this market is fluid, and staying on top of sales data is critical when making investment and/or sale decisions.

Thanks to NameBio for sharing!

Here is a list of the 2015 public LLLL .com domain name flips:

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HauteCouture.com Goes Up for Sale

Elliot Silver
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4

As you can see from the new rotating banner, Hilco Streambank is now brokering the HauteCouture.com domain name in a bankruptcy listing. Haute couture is a French term that refers to the making of high end fashions. Some of the top fashion stores and dressmakers have haute couture departments or specialize in haute couture.

According to  Jack Hazan, Executive Vice President at Hilco Streambank,”[t]his domain is being sold by a bankrupt estate. We expect to auction it through our online platform www.Hilcodomains.com.We are entertaining early offers for the domain and will consider a stalking horse.”

Commenting about the domain name, Jack told me, “Haute Couture is a phrase that is universally synonymous with high-end and high-quality fashion and design. Virtually every high end fashion house uses the ‘Haute Couture’ phrase in their marketing and advertising.   This domain is clearly a high traffic-driver and we expect interest to be strong.“

Jack

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Ask Other Owners About Offers

Elliot Silver
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13

I bought a domain name recently, and I did a bit of research to see the prices of similar domain names. This should help me determine my asking price if someone inquires in the future. If you see names that are for sale but aren’t priced, don’t be afraid to ask the owner for their prices and whether or not they have received offers.

There are a couple of reasons for finding out the prices of similar domain names.

The first reason is that prospective buyers will likely find those other names and inquire about them. If a similar domain name is for sale for $2,000 and you are asking $25,000, you may have a difficult time selling.

The second reason is

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