In March of last year, Mike Berkens reported on the sale of Ice.com, although he did not mention the sale price. According to an article in TechCrunch about the new company operating on Ice.com, the domain name was sold for $3 million.
Here’s the relevant excerpt from the TechCrunch article about the price of the domain name:
Besides the new gTLD domain names and the Chinese domain name market, a major topic of discussion at NamesCon was domain portfolio sales. I have heard about large domain name portfolio acquisitions recently, and I think some people who manage large domain portfolios see the value in making a portfolio deal.
While chatting with Karen Dixon about the great targeted advertising campaign being run by BuyDomains, I asked her if her company is actively looking to acquire domain name portfolios. Buy Domains targets what I would consider end user domain buyers, and making large portfolio acquisitions at the right price can be mutually beneficial for the company and domain sellers.
In terms of domain name acquisitions, Karen let me know the company has focused primarily on buying domain names on the drop and via auction. This strategy may change a bit this year, as the company intends to acquire portfolios of domain names that the company could resell to its clients. “We will continue with these efforts in 2016 but want to add the highest quality names possible to our 1MM+ portfolio,” Karen told me. “We are currently entertaining
A couple of weeks ago, someone inquired about CiaoBella.com, a domain name I acquired last year. I did a bit of research to see who owns CiaoBella domain names in other extensions, and I saw that BuyDomains owns both the .net and .org. I visited the domain names to see their asking prices, and I moved on to look at other domain names of interest.
When I was visiting a popular mainstream news website a day or two later, I came across a BuyDomains advertising banner. The reason the banner was special was because it had CiaoBella.net listed along with a special promotion offering me a 20% discount on if I purchase the domain name.
I regularly see targeted Adsense advertising based on various product searches I have done, but I have never seen any focused on specific domain names I previously looked at. Had I been a real prospective buyer for CiaoBella.net, I might have been induced into making an inquiry, especially with the special discount the company offered.
After seeing the banner, I connected with Karen Dixon, Vice President of Marketing at BuyDomains, and I asked her for some more information about the banners. Here’s what she told me:
Sedo shared a list of the top ten public sales that were transacted on its marketplace in 2015. Only the top sales that were publicly reported are included in this list, and I think it would look quite different had all of its top sales been reported.
Several of the sales were written about around the time they occurred, although the majority of acquisitions were not covered. It looks like only one or two of the top sales were transacted via Sedo’s monthly Great Domains auctions, although I could be mistaken.
I want to share the top 10 public sales of 2015 that were transacted on Sedo and have a look at how the domain names are being used today:
JG.com sold at auction on NameJet yesterday for $1,035,000. The sale is the largest sale on record for the domain name auction platform. Once the sale is closed, it will rank as the second largest public domain name sale of 2015, just ahead of the PX.com sale and sale of 588.com.
There were 440 bids from 269 bidders. Interestingly, there were 5 bidders who placed bids at or above $800,000. Because of the late bidding, the auction extended more than two hours beyond the original ending time.
NameJet General Manager Jonathan Tenenbaum commented to me on the record setting sale:
I don’t recall having much success selling a domain name to someone who had inquired about it months or years prior. Perhaps because of this lack of success, I haven’t really pursued old leads. Perhaps it’s time I change my thinking about this.
I recently received an email from a DomainNameSales.com broker in response to an older inquiry I made, and I want to share it with you because I think it is well done.
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