HauteCouture.com Goes Up for Sale

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As you can see from the new rotating banner, Hilco Streambank is now brokering the HauteCouture.com domain name in a bankruptcy listing. Haute couture is a French term that refers to the making of high end fashions. Some of the top fashion stores and dressmakers have haute couture departments or specialize in haute couture.

According to  Jack Hazan, Executive Vice President at Hilco Streambank,”[t]his domain is being sold by a bankrupt estate. We expect to auction it through our online platform www.Hilcodomains.com.We are entertaining early offers for the domain and will consider a stalking horse.”

Commenting about the domain name, Jack told me, “Haute Couture is a phrase that is universally synonymous with high-end and high-quality fashion and design. Virtually every high end fashion house uses the ‘Haute Couture’ phrase in their marketing and advertising.   This domain is clearly a high traffic-driver and we expect interest to be strong.“

Jack

Ask Other Owners About Offers

I bought a domain name recently, and I did a bit of research to see the prices of similar domain names. This should help me determine my asking price if someone inquires in the future. If you see names that are for sale but aren’t priced, don’t be afraid to ask the owner for their prices and whether or not they have received offers.

There are a couple of reasons for finding out the prices of similar domain names.

The first reason is that prospective buyers will likely find those other names and inquire about them. If a similar domain name is for sale for $2,000 and you are asking $25,000, you may have a difficult time selling.

The second reason is

Report: LasVegas.com Deal Valued at Nearly $90 Million

George Kirikos is reporting that LasVegas.com sold in 2005 in a deal valued at nearly $90 million over 35 years. The source of his tweet is a Vegas.com SEC filing from earlier this year that discusses the purchase agreement for LasVegas.com dating to 2005.

Here are some of the details from the SEC filing that spells out the value of this deal:

“In June 2005, VEGAS.com, LLC entered into an agreement for the purchase of LasVegas.com. The agreement specified that a $12,000,000, one-time payment be made upon execution of the agreement along with monthly payments of approximately $83,000 for 36 months, $125,000 for the next 60 months, and then $208,000 for the next 36 months. Per the terms of the agreement, after June 30, 2016, following the 132 initial monthly payments, VEGAS.com, LLC in its sole discretion may terminate the agreement and forfeit the domain name. If VEGAS.com, LLC chooses not to terminate the agreement, they will continue making the monthly payments of approximately $208,000 until June 30, 2040, at which time the seller will transfer the domain name to VEGAS.com, LLC without further payment or cost to VEGAS.com, LLC.”

There are more details about the transaction within the SEC filing if you are interested in reading more about the deal and its value.

I exchanged a couple of emails with George this morning, and he shared the math that shows the value of this deal:

Blog Comment Tip: Don’t Try to Sell Names

Domain blogs would seem like a good place to sell domain names. There is a captive audience of people within the domain business, and many people who read blogs buy domain names on a regular basis. Unfortunately, the comment section is not a good place to sell domain names.

I have to deal with comment spam on a regular basis. Usually, the spam is caught by the Akismet spam filter, but occasionally it gets through. Akismet is not as good at catching people trying to sell domain names as it is at catching spammy links to porn, pharmacies, and other blog comment spam. This means that I (and other blog publishers) have to manually mark these comments as spam.

The vast majority of comments that have domain names for sale contain

Close Out Old Sales

A few days ago, I listed SSSN.com and PRRR.com for sale via Embrace.com. Unfortunately, the domain names were not sold, and I am happy to continue holding them until a buyer is willing to pay my asking prices. One important thing I did this morning was delete the sale post on Embrace.com. I think people should remember this step when conducting a sale.

I set up the sale page with buy it now links from Escrow.com. I think they make buy it now listings easier for buyers to execute quickly. The one downside is that I don’t think you can set up an expiry period for these links. For instance, if I list a domain name for sale for $5,000 today, someone could theoretically use the link to set up a transaction in 10 years from now. With the crazy market values of some domain names, it would be problematic if I give someone the ability to buy a name in the future at today’s prices.

When you use buy it now pricing on domain names,

Get a Referral From the CEO

A couple of years ago, I reached out to a business colleague when I was looking to sell a domain name. He gave me the contact information of  a friend of his who is CEO of a medium-sized company (LinkedIn says 51-200 employees) that we both  thought might be interested in the domain name.

When I reached out to the CEO, I assumed he wouldn’t be the best person to ask about the domain name. Instead, I asked him if I could contact the person who manages  the company marketing to discuss the domain name opportunity. He said that would be a good idea, and he provided the employee’s email address and phone number. I then emailed the Director of Marketing at the company, making sure to mention that the CEO referred  me to him to discuss the domain name. The company ended up buying the domain name from my company.

I am not sure how much