Shortly after the conclusion of the inaugural Heritage Auctions live domain auction, I learned that Dayton.com was sold by the auction house. Although HA did not share the sale price, the auction reserve price had been set at $50,000 plus the 15% buyer’s premium.
Based on the live auction result and the revised sale amount reported by HA’s Aron Meystedt, it appears that the sale price was close to the reserve price, but that is an unconfirmed guess.
The new registrant for Dayton.com is




I want to pass along a message I received from Aron Meystedt, Founder and Director of the Intellectual Property Division at