A negotiation can be exhilarating or frustrating depending on many factors. When a domain name deal is finally reached, it should mark the end of one stage and begin the contract and escrow discussions. It should not begin the process of a legal review for the buyer.
I don’t know about you, but I have dealt with prospective buyers backing out of a couple of deals due to their findings from a legal review. The buyers’ attorneys have either found that a trademark would be tough to get for domain name (and/or brand) or there are existing trademarks would put an application in peril. Whatever the case may be, it is very frustrating to agree to a deal only to later learn that the prospective buyer decided to back out because their legal team has put the kibosh on the deal.
From my perspective, domain name buyers should do a cursory legal review prior to inquiring about domain names. This doesn’t have to be an extensive or exhaustive review, but it should be enough to know whether a domain name will pose legal issues for them for whatever reason. As the negotiation gets more serious and/or the buyer is able determine that there is a strong likelihood of closing a deal, they should have their attorney do whatever full legal review is necessary to ensure an easy closing should a deal be reached. This should either be done prior to reaching a deal, or they should let the seller know a deal is contingent upon approval from their lawyer.
A legal review on a domain name should be performed before the parties reach a deal. Once a deal has been




