Yesterday morning, Richard Branson announced “Virgin Group’s investment in Hyperloop One.” The amount invested was not revealed, but it was a large enough amount that the company’s name is changing to Virgin Hyperloop One.
Although it is not yet resolving or forwarding to a website, VirginHyperloopOne.com was unsurprisingly registered. The domain name is registered under privacy proxy, so it is not clear who owns the domain name or who registered it. What is a bit surprising is when this domain name was registered. Usually companies wait until the final moments to register a domain name, but this wasn’t the case for VirginHyperloopOne.com.
Had outsiders been paying attention to Hyperloop-related domain name registrations, the registration of VirginHyperloopOne.com may have tipped people off to this news several months ago. According to Whois records, VirginHyperloopOne.com was registered back in April.
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Choosing a domain name is a critical part of the branding process. Many startup founders have the mentality that their business has to be built on a .com domain name, and branding decisions can be contingent upon availability and price for the exact match .com domain name. Owning a .com domain name was arguably even more important to startup businesses ten years ago, although most businesses still seem to want (or need) the .com domain name.