Domain Registrations Can Tip Hands |
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Domain Registrations Can Tip Hands


Yesterday morning, Richard Branson announced “Virgin Group’s investment in Hyperloop One.” The amount invested was not revealed, but it was a large enough amount that the company’s name is changing to Virgin Hyperloop One.

Although it is not yet resolving or forwarding to a website, was unsurprisingly registered. The domain name is registered under privacy proxy, so it is not clear who owns the domain name or who registered it. What is a bit surprising is when this domain name was registered. Usually companies wait until the final moments to register a domain name, but this wasn’t the case for

Had outsiders been paying attention to Hyperloop-related domain name registrations, the registration of may have tipped people off to this news several months ago. According to Whois records, was registered back in April.

DomainTools has a great tool called “Brand Monitor,” which I previously wrote about. Brand Monitor allows users to enter in brand keywords, and DomainTools sends a morning email blast with domain names that were registered that have the keyword in them. Tracking Apple keyword registrations would be challenging because of the frequency of domain name registrations with “apple” in them. Tracking “Hyperloop” or other unique domain registrations would be easier.

With my complementary journalist account at DomainTools, I have a limited number of brand keywords I can monitor. Interested third parties could monitor their favorite brands and perhaps get a sneak preview of new products or services.

I don’t recall seeing anyone mention the domain name registration back in April, but had someone noticed, the news might have leaked earlier. Domain registrations can tip the hands of companies, although they could easily be misleading if cybersquatters buy brand domain names or if companies defensively register a wide swath of meaningless domain names.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (7)

    Mark Thorpe

    Did someone say Hyperloop? I’ve Been waiting for someone to mention Hyperloop for years now.
    I noticed that are available for sale

    October 13th, 2017 at 10:23 am


    Published June 21, 2017

    If he was talking about it a couple months after the registration occurred then chances are it was someone on his team that registered it.

    October 13th, 2017 at 10:42 am

    Andrea Paladini

    IMHO Hyperloop is just a huge waste of money, definitely not a priority. It’s fool’s money …
    Musk and Branson should invest in something more useful to our society, like for ex to preserve our environment …

    “my complementary journalist account at DomainTools”
    Didn’t know you were a journalist, Elliot … 🙂

    October 13th, 2017 at 10:47 am

    steve brady

    What role will Virgin have in Hyperloop One, providing barf bags to passengers.

    October 13th, 2017 at 11:02 am


    It’s showing in Afternic escrow. Regged 4/28/2017

    October 13th, 2017 at 3:09 pm


    I’m pretty sure I recall Jamie Zoch reporting on it at as part of his DomainMover series back in April or May 2017.

    October 17th, 2017 at 12:07 pm

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