Don’t Buy a Domain Name with One Buyer in Mind

When buying one word .com domain names, I like to ensure there is either a great deal of usage for the keyword in brands or that I can envision the domain name being used as a new brand by a major company. One thing I try to prevent is buying a great domain name where there is only one prospective buyer.

I know some people in the business of domain investing target good domain names that match the brand of a hot startup. By way of a hypothetical example, they might see a company called AAAAAA (made up) that operates on an inferior domain name and purchase the exact match AAAAAA.com with the hopes of selling it to them in the future. The thinking is that if AAAAAA becomes super successful and either starts making serious revenue or gets significant funding, AAAAAA.com will be worth much more.

There is some risk to this strategy. If AAAAAA becomes a widely known brand, it may prevent other companies from using that brand name. If AAAAAA

Time to Inquire Again

The end of the year may be a good time to make deals happen if you can get them closed before people go on vacation or otherwise close their books for the year. Based on my own schedule and what I am seeing, I think the next 10 days is probably the best time of the year to make some domain name acquisitions.

As the year finishes up, there are people and companies looking to hit their numbers for the quarter or the year. There may not be a whole lot of opportunities to drive revenue as the year is winding down, and a nice offer on a domain name may help the business add easy revenue to get closer to their target. I am going to be going through my emails from the last year to see if there are deals worth pursuing. I am an opportunistic domain name buyer right now, and I am willing and able to move quickly to close on a deal. I think now is a great time for domain name purchases.

In my opinion, the next week to ten days is critical. For a deal to happen, especially one in which multiple sign-offs are needed, the purchase agreement needs to be signed and the domain name needs to be in escrow in the next ten days. Figuring

Internet Real Estate Ltd. Acquires Do.com

Andrew Rosener, CEO of Media Options domain brokerage, tweeted about a major domain name acquisition Internet Real Estate Ltd. recently made:

Subsequent to this tweet, Andrew reached out to Hover via Twitter for some help with the domain transfer. George Kirikos speculated that the domain name Andrew may have acquired was Do.com:

In a conversation I had with Andrew (and a public tweet) he confirmed that Do.com was acquired by Internet Real Estate Ltd. The purchase price was not disclosed to me, but I would be very

Get a Third Party Opinion

Here’s a relatively simple tip to see if a domain name is good: ask a third party that is not involved in the domain name business.

Several years ago before I was married, my wife and I spent quite a bit of time at her grandmother’s apartment. Her grandmother is very smart and as a former business / marketing professor, she understands domain names and their utility. She and I used to chat about domain names, including names I bought, names I was thinking about buying, and names she thought I should go after. When I mentioned a domain name that she didn’t like, it made me think twice about buying it.

It can be tough to ask colleagues in the domain space for their opinion about potential purchases. For one, everyone is competing on inventory. Sharing information about a domain name can offer more intel than a person would like to give up. In addition, domain investors might look at a domain name in a different way than someone who is out of the business. This is an attribute, but it can also be a detriment.

I have a number of friends

Step Away from a Negotiation

Negotiating a deal to its conclusion is an aspect of this business I enjoy. Negotiations can be exciting, frustrating, annoying, thought provoking, and emotional. Sometimes a negotiation reaches a point that it would be more productive to step away and hand the reigns to someone else.

It doesn’t happen often, but there have been times that a stalemate has been reached. It sort of comes to a point where the counterparty and I have dug our heels in so deeply that progress has stopped and we aren’t really getting anywhere. Taking some time to let things cool down is one approach, but it also gives the counterparty an opportunity to seek out a different domain name or find a different buyer. When this happens on a domain sale negotiation, it makes sense for me to hand the negotiation off to a trusted domain broker.

I don’t love involving a domain broker when it isn’t necessary. I value the effort and expertise of a domain broker, but I would prefer not to have to pay a commission and involve a third party in a private negotiation unless it is absolutely necessary. Sometimes it becomes necessary.

A domain broker may

Heritage.com Acquired by Heritage Auctions

Heritage AuctionsHeritage Auctions has (smartly) acquired the Heritage.com domain name. I would consider this an upgrade, but the company already owns the powerful HA.com domain name, so this is more of a complementary acquisition. I think this was a smart purchase by the company.

If you visit Heritage.com, you will be forwarded to the main HA.com website. You can see the SSL says “Heritage Capital Corporation,” and the company is tracking the traffic delivered via the domain name.

This afternoon, Heritage Auctions published a press release announcing the acquisition. In it, James Halperin, Co-Chairman of Heritage Auctions said, “Memorable internet addresses are crucial to today’s successful digital commerce, and acquiring HERITAGE.com is another convenient method for clients recognize us and connect with us.”

In August of 2016, I suggested that Heritage Auctions should buy the Heritage.com domain name that was listed for sale via Flippa. At that time, the domain name was listed for sale for