One of my favorite listings on Flippa right now is Heritage.com. The domain name is being brokered by Chris Waters (of Domain Holdings) and it has a buy it now price of $300,000 with a $100,000 minimum offer. I think this is the perfect domain name for Heritage Auctions.
Heritage Auctions already has a fantastic domain name in HA.com. You can’t get shorter than HA.com, and it is certainly easy to remember. Heritage.com would also make a great name for Heritage Auctions, since that is a major part of their branding.
Owning Heritage.com would also make it very easy for the auction house to expand beyond auctions. I have no idea whether or not the company has sales that aren’t specifically auctions, but owning Heritage.com would give them additional flexibility.
Perhaps most importantly, spending $300,000 (or less) on Heritage.com could give their domain auction business a boost. When the company is promoting its domain name auctions, it can use its own acquisition of Heritage.com as a case study for buying great one word .com domain names. Heritage Auctions has facilitated the sale of some exceptional one word .com domain names such as Digital.com, Classic.com, and Import.com. By being a buyer of their brand matching .com domain name, they could really show other companies that they believe buying a great domain name is important for a business.
Heritage.com is probably my favorite listing on Flippa, although I have not spent a ton of time looking (and I don’t think I have ever even bid or listed a name for sale there). If Heritage.com did not have a 6 figure price tag, I would be a very interested prospective buyer because of the utility of a great one word .com domain name like this. I think buying Heritage.com would benefit Heritage Auctions.