Atom.com Shares Non .com Sales Distribution

I have spent more money on non-.com domain names this year than ever before. My perspective is that startups are using them as less expensive alternatives to .com domain names, and the number of companies operating on non-.com domain names continues to grow. This, in my view, has led to more aftermarket sales of non-.com domain names – and for higher prices. That’s why I have been spending more money to opportunistically acquire some non .coms in expiry auctions.

This morning, Atom.com CEO Darpan Munjal shared a couple of graphics detailing the sales distribution of non-.com TLDs on Atom.com from the last three years. Although he did not share actual data, the illustration shows what domain name extensions are the most popular sellers on Atom over the last few years:

We analyzed sales distribution of non-.com TLDs on https://t.co/qnMkhaXB0b over the last 3 years:

– .ai share has steadily increased
– .io has dipped a bit but remains strong
– .org is quietly trending up

and .com? Still the king, holding ~86% of overall sales despite a slight… pic.twitter.com/QSfW2SS7Rz

— Darpan (@darpanmunjal) December 4, 2024

Not surprisingly, 86% of the domain names sold via Atom are .com domain names. Observationally, the sales of other extensions lines up pretty well with my own expectations from what I see reported elsewhere.

It would be nice for Atom to share the average sale price of non-.com domain names compared to .com domain names to get some insights into the discount buyers expect for non .com domain names. I would guesstimate the gulf is less than I might expect to see.

My assumption is the Atom sales data probably skews more towards startups and similar types of business and the sales insights might not fully reflect the true domain name aftermarket. However, it’s nice to be able to see this information, and I appreciate Darpan for sharing it.