Yesterday afternoon, Atom.com released its updated automated domain name appraisal tool. The tool is free to use and offers some insight into its value – as best as an automated appraisal tool may be able to do that. The company published a blog post to set expectations for the tool and how it can be used.
I spent a bit of time inputting my better domain names into the appraisal tool to see how it appraises higher value domain names. Although some of the appraisals were a bit light, some of them were higher than I expected. Perhaps I should raise some of their asking prices in alignment with the appraisal!
In addition to numeric values, the appraisal tool also highlighted some of the factors that contributed to the appraisal. The extension, number of alternative extensions registered, and number of developed domain names matching the keyword were all referenced. In addition, the tool provides some AI-generated guidance about what types of businesses would be a good fit for the domain name and what industries could make sense.
I think the Atom appraisal tool may be lacking on the highest end of the domain name spectrum. Gold.com, which sold for more than $8.5 million earlier this year is valued at a paltry $597,500. Liquidity.com, which sold for 7 figures, is valued at just $346,500.
Incidentally, it looks like the appraisal tool maxes out at $1 million, with domain names worth more than that listed as > $1 million. This makes sense due to the lack of public sales data at the highest levels of domain name sales.
The most valuable domain name owned by my company that I searched for on the Atom appraisal tool was Embrace.com, which came in at $654,500. Of course, I wouldn’t sell Embrace.com, but it was the most valuable of the names of mine I searched. Most of my one word, 3 letter, and two word .coms were in the low to mid six figures.
What is your most valuable domain name according to the Atom.com appraisal tool?
It would be nice if Atom provided appraisals for the domains we list with them, rather than us needing to input each one-by-one. In my White Label Marketplace they allow sorting along various parameters, one being Overall Rank (others are alphabetical, by price, by number of views, etc. )
Atom appraised my domains
Squarely.com. 2 million $
Gxnx.com. $1 million
Zmmr.com. $750000
The lowest marijuanadealer.com
Marijuanaguy.com
I guess the AI tool hates marijuana
Don’t forget to hear the BS song, number 1 on the billboard
LOL – Nope
https://domaininvesting.com/wp-content/uploads/2024/12/Screenshot-2024-12-10-at-11.45.47 AM.png
https://domaininvesting.com/wp-content/uploads/2024/12/Screenshot-2024-12-10-at-11.47.17 AM.png
This guy spams everyones blog with his domains,
Has done it for years.
Elliot fail for it.
@jd hey hey hey
I don’t hide my identity and my site…do I?
I don’t hide behind the skirts with pseudo names..do I?
You can even contact me at BullShitWebsites.com……Bs@bullshitwebsites.com
So what misleading about BullShitWebsites.com ??
so JD….do you hide behind the skirts?
This guy spams everyones blog with his domains,
Has done it for years.
Elliot fell for it.
I didn’t fall for anything, but wanted to make sure anyone who read the comment can see it was misleading.
A name I rejected $600,000 for was appraised at $28,500 at Atom. I provided 3 additional names and all were severely undervalued. I believe Atom is doing some excellent work, and I believe they will continue to improve and be a force. But AI influenced appraisals need to improve. There are so many intangibles associated with domain values, and what they ultimately sell for….
No automatic appraisal will match desire and needs of a subjective buyer.
These appraisals tend to be helpful on a wholesale level, not retail.
Much of their data is based on domainer to domainer sales.
But the non-price information is great.
Thanks for the post. i can see the atom appraisal limits for daily appriasial got increased from 3 to may be 10. now i know why.
I like their scoring rather than the $ value. because it is always perfect when done manually.
But the score will give you an idea which ones to pick/select.
For now my top .com name is qilio.com and non dot com is zago.ai
thx jay venka
Hello Elliot, My the most valuable domain according Atom is CCows.com with rating 9.3
CCows.com was a 24 years old drop, i very much like that name because it’s short and related to crypto and CashCows.
I have also sold GoCows(.)com for $3,999 via Afternic (original bin was $4,888). My pleasure to Afternic broker and Godaddy team.
Thanks for sharing Elliot!
Right now the most valuable domain I own based on Atom.com Domain Appraisal is UGR.com at $106,084. Pretty spot on I would say.
The Atom appraisal is better than GD appraisal
More datasets
I’ll use Atom with negotiations
I also need to list w/Atom
GD is more of estimate based on past sales. its not much of appraisal its estimate on historical. it is good for domains with keywords. Atom is more of branding and non keyword brand only names.
example my name qilio at GD would be 100 but atom appraises it differently.
on top of it there are still variables..
just my 0.02
Sometimes a domain’s eventual sale price depends largely on the seller’s own appraisal. The domains which sold for millions of dollars are not necessarily appraised by machines at the same level of price.
I’ve used this tool many times before and their appraisals of our names were much higher. Why would they bring them down? It’s simple. It’s to get sellers to agree to lower reserve prices when they list on Atom.
It didn’t register with me at first, but after I began noticing that our names were continuously appraising for 30-40% less than three months ago it became obvious.
good catch. but they still reasonably estimate for most cases 80% may be yours is different. i also suspect how they now allow more searches per day, earlier it was only 3 searches.
may be it is like a pre research tool, before submitting for premium listing using coins.
i submitted like 10 days ago and still waiting. so they are trying to offload premium list manually with some tool to end users so they only get better quality names for premium listing. not low quality ones..
Atom just appraised one of my recent .com auction purchases at 112.5 K USD
I believe this is a bit high
I’d appraise it at about 75 K, but I don’t have all the data that Atom uses — I limit my appraisal mainly to “comps”
GD just goes up to 25 K plus, of course
I really like all the data Atom provides about the domains on the appraisal(s)
Atom valuation don’t accept dotCo domains.
Elliot, please appraise PublicRelation.co
Plural is more common and owned by Godaddy with bin $20k.
But what about singular version, does it works?
Not for me.
$0