DomainInvesting.com

Whois records show that Salesforce.com has acquired the 111.org domain name. The domain name recently transferred from GoDaddy to MarkMonitor. Using the DomainTools Whois History tool, I can see it had been registered for a short period to NameCorp, Alan Dunn’s domain brokerage. Prior to that, it was registered to a China-based domain registrant.

Salesforce is not yet using the domain name. My guess is Salesforce will use 111.org for its “Pledge 1% movement.” On its website, Salesforce describes this movement in terms of 1+1+1, so 111.org makes sense for this type of organization:

As you may have seen yesterday, George Kirikos published an article about the A-Mark Precious Metals, Inc. SEC filing that mentioned its acquisition of Gold.com. A few weeks ago, I learned the domain name had been acquired by JM Bullion, a company owned by A-Mark Precious Metals, in a deal brokered by Andrew Miller of Hilco Digital. At the time, the sale price was not shared.

As George noted, the SEC filing stated “In March 2024, JMB acquired $8.5 million of intangible assets that included Gold.com’s domain name.” Since the filing mentioned “assets,” indicating the potential for multiple acquisitions, I reached out to Andrew to ask him to confirm the sale price of Gold.com. Andrew was able to confirm the domain name sold for $8,515,000.

Commenting on the deal, Andrew shared the following with me: