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My Portfolio is Now 7.5% Non .com with a 10% Goal

Elliot Silver
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For years, I would almost never touch non .com domain names. Reflecting changes I have noticed across the aftermarket, my viewpoint has been evolving. My portfolio now consists of approximately 7.5% non .com domain names. My goal is to increase that to 10% by the end of this year.

I believe the top 3 extensions I own beyond .com are:

  • .CO
  • .XYZ
  • .VC

I am primarily an opportunistic buyer for domain names in alternative extensions. I don’t go out seeking to privately buy non-.com domain names like I do with .com, but I will bid on good opportunities I see in expiry auctions. I believe I have only spent low four figures on one non .com domain name. Everything else has been below $1,000 and mostly below $500. I am strictly a vulture non .com buyer, so there’s no need to pitch me your domain names.

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Atom.com Listing Levels Getting Confusing

Elliot Silver
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Atom.com introduced new listing levels for domain names listed for sale on its platform. Each comes with a different marketing opportunities as well as differing commission rates. Bob Hawkes shared a breakdown of the new listing levels:

I agree with Dot TV’s reply on X that the listing level tiers are getting too complicated.

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Flex – Owning the Singular and Plural Versions of a Domain Name

Elliot Silver
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We are doing some business with a local company that has Northern Lights in its branding. This is not a unique name, as it is shared with thousands of other companies. When we began working with them, I did a Whois search for NorthernLights.com to see who owned the domain name. Everyday dealings often spur me to do Whois searches as I continue to improve my portfolio.

Yesterday afternoon, Dommunity shared a list of companies that recently raised funds. Included on the list is a company called Northern Light that uses NorthernLight.com for its website:

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Dynadot Offers “Best Super Bulk Pricing” for all Customers

Elliot Silver
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One benefit of consolidating a portfolio of domain names at a single registrar is receiving better bulk pricing for domain name registration, renewals, and inbound transfers. Most domain registrars offer these deals to their larger customers, with the priority pricing tiered – typically based on spend (varies by registrar).

Like many registrars targeting domain investors, Dynadot offered special pricing to some of its top customers. This special pricing has been extended to all Dynadot customers, per a post on X from Dynadot Founder and CEO Todd Han:

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Unstoppable Domains Building Outbounding Tools

Elliot Silver
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Outbound marketing can be an effective way to sell domain names. It can help inform prospective buyers about a domain name being listed for sale or having a price reduction. This personal interaction with a prospective buyer can help facilitate a domain name sale.

It can be very difficult to find the right buyers – and even the right decision maker. It can also be challenging to close a deal with a buyer due to budgetary or pricing reasons. Outbound marketing is not without risk – particularly legal risk due to potential issues of trademark infringement or even a misinterpretation of trademark law.

Put simply, selling domain names via outbound marketing can be rewarding but is challenging.

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My YoY Sales were Flat – What That Could Mean

Elliot Silver
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My 2024 domain name sales were relatively flat year over year. I sold more domain names in 2024 than I sold in 2023, but it was by a slim enough margin that I will call it flat. My sale revenue was also slightly higher in 2024 than in 2023. I would still say the year was *good* but it’s always nice to see growth.

In looking at year over year sales at Namebio, the number of sales was relatively flat (145,025 for 2023 vs. 144,633 for 2024). I am sure there will be more sales added to the database, but it will likely be relatively flat YoY when all is said and done. Domain name sale dollar volume was higher in 2024 ($185.3 million) than in 2023 ($159.2 million). Keep in mind that this data only counts publicly reported sales.

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