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Bodis Announces Changes To Ad Styling

Elliot Silver
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If you use Bodis for PPC parking, the styling on your landing pages will likely be changing in the coming months. Bodis reached out to customers yesterday to let them know of a change that could have an impact on revenue generation.

Bodis’ ad partner (which I believe is Google) will be introducing a new ad styling on 50% of network traffic. The change will take effect today. According to the email I received, Bodis had been testing the new styling on about 20% of network traffic, and it led to “a short-term revenue decline.” Bodis, the email said, believes the styling change will attract more advertisers. The change may be made for all traffic next month depending on the results.

Since this is an ad partner change, I suspect other parking services could also make similar ad styling changes as well.

I don’t park many of my domain names, but I have a handful parked at Bodis. I don’t typically visit my own landing pages, so I have not noticed any ad styling changes there or elsewhere. If you spot a new design or format on a PPC landing page, please feel free to share a screenshot.

Here’s the entire message that was shared by Bodis:

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ICANN Hiring GDD Services Manager

Elliot Silver
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As ICANN continues its preparations for the next round of TLD applications, the organization is hiring to fill roles that will help with these new domain name extensions and applications.

Last week, ICANN posted a job opportunity on LinkedIn that might be of interest to someone who currently works in the domain name space. ICANN is looking to hire a GDD Services Manager. GDD is an acronym for ICANN’s for Global Domains Division. This role appears to be similar in nature to an account management role.

Here’s an excerpt about this position from the job post:

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Bob Mountain Announces Retirement

Elliot Silver
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For the past 15 years, Bob Mountain has held senior roles at NameMedia (then parent company of Afternic) and GoDaddy. During his tenure, Bob’s area of expertise has been business development and partner management, serving in different C-suite and Vice President roles.

Bob shared some personal news with me that he is allowing me to share here. Bob will be retiring from GoDaddy at the end of this year.

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How I Got Quick Delivery of GoDaddy (Private) Auction Wins

Elliot Silver
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GoDaddy has been running a private auction featuring domain names from its NameFind portfolio. I have been following the auctions and bidding on a handful of domain names I like.

Yesterday, I won the auction for Molasses.com. As I shared on X, it was won, paid for, delivered, and a landing page was launched within a few hours. I want to share how I made that happen.

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What Does Atom Say Your Most Valuable Domain Name Is?

Elliot Silver
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Yesterday afternoon, Atom.com released its updated automated domain name appraisal tool. The tool is free to use and offers some insight into its value – as best as an automated appraisal tool may be able to do that. The company published a blog post to set expectations for the tool and how it can be used.

I spent a bit of time inputting my better domain names into the appraisal tool to see how it appraises higher value domain names. Although some of the appraisals were a bit light, some of them were higher than I expected. Perhaps I should raise some of their asking prices in alignment with the appraisal!

In addition to numeric values, the appraisal tool also highlighted some of the factors that contributed to the appraisal. The extension, number of alternative extensions registered, and number of developed domain names matching the keyword were all referenced. In addition, the tool provides some AI-generated guidance about what types of businesses would be a good fit for the domain name and what industries could make sense.

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Liquidity.com Sold for 7 Figures

Elliot Silver
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Liquidity Group, a company that is billed “as a leading AI-driven direct lender operating a multibillion-dollar portfolio globally,” made a significant domain name upgrade. Liquidity Group acquired the Liquidity.com domain name. It had been using LiquidityGroup.com for its web presence. The company appears to use the shorter “Liquidity” in much of its branding.

In a press release announcing the domain name acquisition and transition to Liquidity.com, it was shared that the domain name had a seven figure price tag. Unfortunately, the exact price of the domain name was not shared by the company so we will not see it listed in the sale charts maintained by DNJournal or NameBio.

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