James Booth reported a 7 figure deal this morning on X. James announced the sale of KOKO.com for $1 million. The domain name was sold via Atom.com.
https://t.co/biHwVigV3e sold for $1M via @squadhelp
Still have https://t.co/Jw44OoHbGx and https://t.co/utPKiepp92 left pic.twitter.com/Gava7GBNyT
— Domain (@domain) August 1, 2024
James reported that his hold time for this domain name was a short six months. I reached out to James to ask about the deal, and he let me know it was paid in full.
Shahed Khan is the Co-Founder of Loom, a video-based work communication tool. The company operates on its brand matching Loom.com domain name, but that wasn’t always the case.
This afternoon on X, Shahed shared the creative way his company was able to acquire Loom.com for $150,000 in 2018. Having Loom.com certainly helped the company. In fact, it was acquired by Atlassian for $975 million in 2023.
Here’s the first post in Shahed’s thread. You’ll want to click through through to X to read the entire story.
Yesterday, TechCrunch published an article about Zoe, a startup that recently raised $15 million in additional funding. To date, Zoe has raised $118 million in funding. Notably, this startup uses the brand matching Zoe.com domain name for its website.
In looking at some internal pages on Zoe.com, I was able to see the company got its start on the off-brand JoinZoe.com domain name. Wisely, JoinZoe.com now forwards to Zoe.com.
I would imagine the average sell through rate (STR) for most domain investors is below 3%. If you have a domain portfolio with 1,000 domain names, that would amount to 30 domain name sales per year. If the rate is much higher, I think it probably means the seller’s prices are too low. The trouble with this, in my opinion, is the difficulty in replacing these assets once sold.
Mike Cyger posted a poll on X asking people if they have self-doubt about their domain investing strategy and tactics:
Do you ever have self-doubt about your domain investing strategy and tactics?
— Michael Cyger (@MichaelCyger) July 30, 2024
ASAP.com and related domain names are coming up for sale in a bankruptcy auction. These domain names are owned by a food prep and delivery service called ASAP, which was previously known as Waitr Holdings. The company filed for Chapter 7 bankruptcy in April, according to Nation’s Restaurant News.
The online bankruptcy auction is being managed by Heritage Global Partners. In addition to the ASAP.com domain name and an assortment of intellectual property, other domain names being auctioned include AlcoholASAP.com, BiteSquad.com, ASAPLiquor.com, ASAPPot.com, EATAsap.com, MarijuanaASAP.com, LiquorASAP.com, MunchiesASAP.com, and quite a few others.
In a sales negotiation for my higher value domain names, I am frequently asked something along the lines of this: “If the domain name is so valuable, why is it still for sale?” The implication is that my domain name hasn’t sold because it is overpriced.
This is a simplistic way to look at it, but it makes sense that this would cross a buyer’s mind. Despite the fact that domain names have had commercial value for 30 years, people are still woefully uneducated about them. It is also a common response tactic to try and get the seller to come off the asking price.
