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Afternic Boost – TBD for Me

Elliot Silver
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11

Yesterday, Afternic announced its new “Boost” feature. Afternic sellers are automatically opted into this program and must opt-out if they don’t wish to participate. The features and potential benefit of Afternic Boost were shared in a thread yesterday:

My read on the news is the commission rate is reverting back to 20% for people using their nameservers in exchange for some features and enhancements.

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Braden Pollock Sells Gosh.com for $475k on Atom.com

Elliot Silver
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4

Yesterday, Swetha Yenugula shared that she sold the Gosh.xyz domain name for $24,888 via Afternic in a buy it now sale.

In response to her post, Braden Pollock shared that he recently sold Gosh.com via Atom.com. I exchanged messages with Braden, and he told me the domain name sold for $475,000, and he gave me permission to write about it. The buyer paid for the domain name in full at the time of purchase.

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How to Set CamelCase at Afternic for Large Portfolios

Elliot Silver
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6

In April, I wrote about why I preferred the Dan.com landing page over Afternic’s landing page. One of the big reasons was the ability to use camel case at Dan, which could not be done at Afternic. I think the presentation of the domain name is much better with camel casing, particularly if a domain name has consecutive letters where one should be capitalized (BusinessSolutions vs. businesssolutions).

Recently, Afternic launched a new BIN landing page design inspired by Dan’s landing page design. The differences are that the new landing page utilizes a GoDaddy.com url and it is completely GoDaddy-branded. I think there is a greater level of trust for customers who know the GoDaddy brand but are not familiar with Dan.com.

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Away We Go…

Elliot Silver
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0

Today is the (first) day. John Berryhill and I are riding in the Pan-Mass Challenge to raise funds for Dana-Farber Cancer Institute. This is my 11th PMC ride and John’s 6th ride.

The PMC is making a difference in the lives of patients at Dana-Farber and around the world. The funds we raise support the innovative work of doctors, nurses, and scientists in their search for cures for cancers and related diseases. Dana-Farber is one of the top three cancer institutions in the world, and over the last 10 years, has helped develop nearly one in four FDA-approved cancer drugs in the US. The PMC is Dana-Farber’s single largest contributor, accounting for 62 percent of the Jimmy Fund’s annual revenue.

This year with the help of domain investment industry friends and colleagues, John and I have raised nearly $21,000. I would be delighted to add more people to our list of domain industry colleagues who are supporting us. My fundraising goal for the year is $18,000, and I am about $3,500 away from hitting it.

On Sunday, John and I will proudly wear a special domain industry PMC jersey with the logos of supporters. John and I appreciate everyone who has helped us help Dana-Farber. It is a fantastic organization with a critically important mission.

Darpan Gives Atom.com Post-Rebrand Update

Elliot Silver
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1

It has been a little more than three months since Squadhelp rebranded itself as Atom.com. As with any rebrand and domain name changes, there can be some temporary or lasting issues as a business attempts to keep its search engine rankings and informs users and prospects of the new brand name.

Atom.com Founder Darpan Munjal posted an update today to share how the rebrand has gone for the business naming platform that specializes in the sale of domain names. The first post in the thread can be seen here:

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Public.com Acquisition Price Becomes Public

Elliot Silver
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4

If you watch any of the financial news television channels, you have probably seen commercials for Public. In 2023, I wrote about why Public upgraded its domain name from HelloPublic.com to Public.com. At that time, Co-Founder Jannick Malling shared insights behind the company’s domain acquisition of Public.com.

This afternoon in a thread on X, Public Co-Founder Leif Abraham shared how much his company paid to acquire Public.com – $900,000. Public was able to acquire the domain name with a payment plan, allowing it to leverage the domain name to grow its business while paying for the domain name over time.

According to the thread, the company put down an initial payment of $150,000. The company agreed to pay $4,000/month for 36 months with a lump sum payment of $606,000 at the end of the term. Public ended up paying it off within 18 months.

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