Over the weekend, Atom’s Darpan Munjal mentioned that Atom is considering building a domain portfolio tracking tool. He asked if anyone is using a tool to track their portfolio, and if so, what makes a tool like this useful:
We’re exploring the idea of building a comprehensive portfolio tracking tool for domain investors: cost basis, STR, profits, annual performance, projections etc.
Even for domains not listed on Atom.
Do you use anything for this today? What would make a tool like this truly…
— Darpan (@darpanmunjal) June 28, 2025
I don’t use any tools to track my portfolio beyond Excel. The files I use are very limited in scope primarily to track my inventory, costs, and acquisition date. I also use a different Excel file created by my accountant to fully track all of my revenue and expenses, but it doesn’t function as a means of tracking STR, ROI… etc.
I’ve always been reluctant to provide the data necessary for a tool like this to a third party. I assume privacy policies would theoretically protect my data from snooping eyes, but I don’t trust that things won’t change. For instance, if I give all of my data to one company and that company is acquired or a rogue employee disregards policies, my data is now in someone else’s hands to improve their own business.
If I felt like the reward was greater than the risk, I would probably reconsider. However, some of these metrics would be critical if I was planning to sell my business, but they’re otherwise remarkable for me as I have a pretty good feel for how my business is doing overall.
It sounds like Atom is considering more of a business tracking tool specific to domain investors, and I think that would be helpful to a large group of people who are relative new to the business or want to take their domain investing to the next level. I would definitely use this tool for my Atom-listed domain names to see what insights I can glean, but I don’t think I would share all of my private data with the platform – or any third party platform for that matter.
Atom keeps innovating and trying out new things
Not sure I need a domain tracking tool, but maybe so, as my portfolio has gotten bigger over the last few years
I’m still using Afternic as my primary marketplace, and it’s a great platform
But I’m ready to point about 500 domains on nameservers on Atom for semi-premium .com domains and single word .ai domains, as domain investors seem to be happy with their sales there
It’s not there to help you – it’s about data gathering for THEM.
If you want real privacy – use pen on paper and lock it in a safe. Do not use any device, online or otherwise. (And don’t forget to place some copper tape on your phone and computer cameras so it can’t “accidentally” capture any images. My PC security software constantly warns me when I log into emails or try to buy something online that the camera is turned on.) ANYTHING on computer is visible… BY DESIGN. Eg: Operation Talpiot. Both hardware and software have been designed for 24/7 access, even when you think the device is turned off. (Notice they don’t allow easy removal of batteries any more? There’s a reason for that!)