Philips Viral Interactive Marketing
I was with a friend last night discussing the advantages of interactive marketing. There are far too many to name, but I think the ability to be creative is one of the most compelling reasons, followed by the opportunity for viral messaging (peer to peer). One problem some people have is finding trustworthy partners who can produce top quality material. It’s true that the really good people are always busy working on other projects. The key is to engage them ahead of time and not expect a finished product overnight.
I hope to give more insight in future posts, but I wanted to share a great campaign my friend created while working at his former advertising agency. His task was to introduce the Philips Bodygroom shaver to the American market.
His campaign won a ton of creative awards, including:
The One Show Interactive: Gold Award (2007)
Clio Interactive: Gold (2007)
Art Directors Club: Distinctive Merit (2007)
Webby Awards: Webby Award & People’s Voice (2007)
Cannes Cyber Lions: Gold (2006)
The FWA: Site of the Year (2006)
The FWA: Site of the Month (2006)
The FWA: Site of the Day (2006)
Design Interact: Site of the Week (2006)
Advertising Age: Digital Campaign of the Year (2006)
Check it out when you have a chance:
http://shaveeverywhere.com/
And if you want to get in touch with my friend for your interactive marketing needs, let me know. He now works for a highly creative firm that can help make a big impact on your marketing.
‘Tis The Season – For Online Spending?
Each year before the holidays, domain investors wonder whether the coming season will mark a breakthrough for interactive marketing campaigns. As online media continues to grow and thrive, we continue to wonder why companies still devote so much advertising spend on traditional media (print/tv) when statistics seem to indicate that people are spending more time online than reading the newspaper.
Will this be the year companies devote the appropriate advertising spend for online activities? Rick wonders aloud whether companies will finally “get it” and convert some of their traditional print and television advertising dollars into online spends. My gut says this won’t be the year, but I think things are beginning to change. Interactive marketing is fun, less inhibited, and better able to engage the viewer… I digress, but more on that in a future post!
From Rick’s Blog:
“So will THIS be the online Christmas many have always expected? Will the same sorry folks be marched out to tell you not to spend online? How dangerous it is? Marched out like a political attack machine because they know their days are numbered? These people who are funded by those with most to lose. Is this the year they get it? Can they figure out that Google is approaching $800/share for a reason? That they are the fastest growing, most valuable company in the world for a reason? Can they figure out that the newspapers are not only going down in circulation but in readerehip as well?? Same with other mediums. And talk about “Stickyness”…….Imagine how many MINUTES someone used to read a newspaper or magazine and how many minutes they read now?”
Read the rest of this post here.
Kudos to the USPS for “Getting It!”
On October 3, I blogged about the United States Postal Service’s campaign to make consumers aware of threats posed by scammers. In that post, I said that the campaign was great, but “the USPS should never have used a .org domain name where the .com is taken. If they needed to have that specific .org, they should have bought the .com for whatever it cost.” Well, as it turns out, the USPS did buy FakeChecks.com the following day. According to the Whois History service, they utilized the services of Sedo on 10/4, and it now shows the USPS as current owners.
Congratulations to the USPS for “getting it” both figuratively, and for litterally getting it, by purchasing the name they needed much more than the previous owner. Now all they need to do is forward that URL to FakeChecks.org, as the .com currently shows a “Welcome to Your New Virtual Private Server!” message.
