Home Blog Page 1514

IAC, CollegeHumor.com, Boobs, “Erection Election” & More!

In 2004, CollegeHumor.com was (and still is) a clever up and coming social website targeting college students, skewed towards males. One of the big draws to the site was the photo section, frequently filled with topless girls with naughty notes on their chests expressing their love for College Humor.

During the 2004 presidential election, girls (mostly) started submitting topless, bottomless, headless, and even “Bush”less photos with the name of their preferred presidential candidate. I did my research and saw slogans like “Boobs for Kerry,” “Vote Kerry ’04 – Bush can’t touch this,” and of course “NO MORE BUSH IN 04′ – Election Erection 2004.” These photos were all submitted under the theme, “Election Erection.”

In August of 2006, Barry Diller’s IAC purchased a 51% stake in the company that founded CollegeHumor.com, Connected Ventures, LLC. According to the press release at the time:

“NEW YORK, Aug. 15 /PRNewswire-FirstCall/ — IAC/InterActiveCorp (Nasdaq: IACI) announced today that it has acquired a 51% stake and full voting control of Connected Ventures, LLC, parent of leading comedy site CollegeHumor.com. Terms of the transaction were not disclosed. CollegeHumor is the first site to join IAC Programming, launched earlier this year to buy and build branded online content properties that engage passionate communities.”Source: Gawker

Shortly after the success of “Election Erection,” Connected Ventures, LLC purchased the domain name ElectionErection.com. Thinking it might all link back to CollegeHumor.com and the photo section tagged “Election Erection,” I navigated there and surprisingly found an adult site needing me to certify I was of proper legal age (well, that’s not the surprise). To my surprise, it forwards to a male gay adult site (LikeMyGayPhoto.com) owned by FriendFinder.

My question…. why would a site whose name was founded on the premise of girls flashing the camera be a gay adult site? Shouldn’t they leverage the brand they created and celebrate the 2008 presidential election accordingly? I guess it might be strange to see a topless girl with whose boobs are tagged, “Bush is Gone; Vote Hillary!”

Traffic Arbitrage .com

0

From Frank’s Blog: Traffic Arbitrage for Everyone

TrafficArbitrage.com is now sold.

Direct Marketing via Parked Domain Name

1

At NYU, I was taught that Direct Marketing is a one on one communication with a consumer where the reaction (or lack of) can be tracked, and a return on investment can be calculated. Direct marketers use specific calls to action to encourage consumers to respond, providing a trackable and measurable result.

Generic domain names that are parked at companies like Fabulous or SmartName provide the perfect direct marketing test bed. You have a trackable medium (using web analytics), with a call to action in the form of related links of enticing offers. If a visitor clicks through, that’s the response, and the revenue generated from the click is part of the return on the investment. If there isn’t a click-through, the domain owner knows the content wasn’t of interest to the visitor.

Using web analytics, the domain owner can determine whether the advertising links are relevant to what consumers want when they navigate to his site. He has the ability to test many different variables (keywords, images, colors, layout…etc), which is also a hallmark of direct marketing. I seem to remember a mantra of “test everything.” Using some parking programs (like Trafficz), the owner can even write content to offer information that may also invite the consumer to click through and/or return.

Parked domain names can be a great precursor to development. Before investing thousands of dollars into a domain name, the owner can see what visitors want and what isn’t of interest. Using my Customs.com as an example, based on the CTR and clicks, I can determine whether people are looking for customs clearance information, customs lawyers, custom cars, or possibly even Halloween costumes due to a typo.   Based on the analysis I’ve done, it’s pretty clear that they are looking to find passport, travel, and other information associated with customs clearance and requirements.

Photo Sites Like Shutterfly Preserving History

Photo sharing websites like Shutterfly, Webshots, Snapfish, and Flickr are doing more than just allowing users to share photos with friends. These popular websites are preserving history by archiving images that could be lost or destroyed if disaster strikes and they are only contained in a physical form.   They are also great if you accidentally misplace your photos.  

Take victims of the recent California wildfires as an example. For some, there wasn’t even an opportunity to gather belongings for safekeeping when the calls for evacuation were made.   Evacuees  quickly grabbed whatever valuables they could, and if they were lucky, their houses would be intact upon return. Unfortunately, this was not the outcome for many wildfire victims.

From an article in the Boston Globe, Robert Sanders was one of the unlucky ones who lost everything:

“The lucky ones will find their homes still standing amid a blackened landscape. Others, like Robert Sanders, are not so fortunate.The 56-year-old photographer returned to a smoldering mound that once was his rented house in the San Diego neighborhood of Rancho Bernardo.

Among the possessions he lost were his transparencies, melted inside a fire-resistant box, and a photograph of his father.

“I’ve lost my history,” Sanders said. “All the work I’ve done for the past 30 years, it’s all destroyed.” — Source: Boston Globe

The lesson here is that people should use the online photo sharing sites as much as possible in an effort to preserve their photo histories. This is an easy way to save your memories in photo form.   It doesn’t cost anything to upload or share photos, and it’s very easy to order prints – just like going to the pharmacy.  

Domainer Magazine on Amazon.com

Domainer Magazine can now be found on Amazon.com! Congrats to   Jerry Nolte and Mike St. John for their tremendous efforts in launching Domainer Magazine and for the impact its had so far on the domain business.

5 With… Donna Mahony, DomainBoardroom.com Founder

4

Donna Mahony is the founder of DomainBoardroom.com, a recently formed domain community made up of great minds in the domain business. Donna will tell you that she’s a “dumb bored housewife,” but in my opinion, she is far from dumb, and I can’t even imagine that she is bored! Donna comes from a hard working family from Boston, and she learned at a young age that a person must be guided by strong work and business ethics to be successful.

After she was injured in a car accident in 1997, Donna turned to her computer to help make a living. Turns out, it was one of the smartest things she did. Donna built a strong portfolio based on a PPC model, and she never looked back; However, she frequently would give back to people looking to get into the domain business. Many people remember the early days on the forums where Donna would give advice to people struggling in the business. This is one of the reasons why people like, respect and admire Donna. I am glad I know Donna, and I hope this interview allows others to get to know her better.

1.) EJS: A few months ago you built DomainBoardroom.com, and it quickly filled with some of the smartest people in the business. What sets Domain Boardroom apart from other professional domain discussion forums?

DM: “DomainBoardroom.com is different in that a domainer needs to earn their way in. A person need only be willing to learn, share and have a great reputation for admittance. Feedback I get tells me the “no noise” atmosphere is the biggest attraction for those wanting a place to meet and greet with like minded folks.”

2.) EJS: What was the first domain name you ever purchased, and do you still own it?

DM: “The first domain I ever registered was winfreecash.net . It was just a banner farm all centered down the middle 🙂 In an interview with Ron Jackson here he tells the whole story.”

3.) EJS: If you won a $10 million lottery, would you retire or invest it back into the domain industry? If you choose the former, where would you like to retire, and if you choose the later, in what area of the domain business would you invest?

DM: “Well, if I chose retiring somewhere..it would be right here on my mini-ranch in Arizona! Actually, I would just cut back in my time at the computer and keep doing what I do! I would probably by a large portfolio or a few stellar domains.”

4.) EJS: Do you regret ever selling a domain name? If so, which name was it and why do you regret it?

DM: “I have always enjoyed doing a little selling and never regret the sale. If I see it eventually worth more than I sold for…well, I am just happy that somebody knows they got a good deal!

5.) EJS: There have been several articles about parents purchasing the .com domain name of their newborn baby. Do you own the .com of any of your horses’ names?

DM: “I had a good laugh at this one. No horse has his own domain, but one of my dogs does! And a little stud colt born here this past spring is named for an exec at my favorite parking company, DomainSponsor.com The horses name is Pistols Ron.”

BONUS QUESTIONS!!

6.) EJS: What do you think is the biggest threat to the domain investment business, and what is your recommendation to eliminate the threat?

DM: “Wow, lots of answers to this but bottom line is that we need a united front. An organization run by folks that are squeaky clean and devoted to the industry for the love of the industry, not the love of the cash flow.”

7.) EJS: What personal accomplishment are you most proud of in the domain business?

DM: “I have 2 answers here. I am proud of my success with DomainBoardroom.com. A successful forum is rare and for DBR to be the big immediate success that it is, speaks well of all of us who started it. Less tangible answer is my proudest moment…Ron Jackson approached me at a DomainFest and told me he often hears about my ethics and willingness to help everyone. It doesn’t get much better!”

8.) EJS: What is your least favorite aspect of the domain investment business?

DM: “What I refer to as “Domainer ADHD” . There are so many exciting avenues to explore everyday that I have a hard time focusing on any one of them and find myself spread too thin all over the place!”

Recent Posts

Confusion = Clicks = Confused

0
Domain investors loved earning PPC revenue from direct navigation traffic. It should be no surprise that many inquiries that stall or are confused are because...

Following $50k Sale, Surge.xyz Live

0
Swetha Yenugula recently reported the $50,000 sale of Surge.xyz. In her post about the sale, Swetha shared a screenshot of the Escrow.com closing statement,...

Video: Why Nick Huber Paid $400k for Somewhere.com

0
Nearly a year and a half ago, I wrote about the $400,000 acquisition of Somewhere.com, which was one of the largest one word .com...

Opt-In or Opt-Out for Atom.com Black Friday Sale

1
Atom.com is holding its Black Friday sale beginning on November 28th. The deep sale prices may be good for buyers, but they may not...

AI Prompts That Helped Me Sell a Domain Name

4
I don't do a ton of outbound marketing to sell my domain names. Not only can outbound be a bit disheartening, but it's also...