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Startup.com – An “Oldie” but a Goodie

Subscribe to Elliot's BlogIt’s funny that a documentary created in 2001 about an Internet start-up company can be called “an oldie but a goodie,” but I think this is the case with Startup.com.   Startup.com is the story of how fledgling Internet company GovWorks.com went from an idea to start-up to bust during the .com bubble. Everything from choosing the company domain name to fighting for funding from VCs to dealing with their growth is shown in this behind the scenes film.

While it’s intriguing to watch the company’s progress, I also realize how lucky I am that I have found an industry and a niche where I am able to work somewhat alone (albeit with the assistance of freelancers), and I think I might have less stress as a result.   Sure, I am typically stressing about something (just ask my wife), but at least I don’t have to worry about paying someone back or building more value for someone else on top of everything.

Having your company be injected with venture capital can be great, owning/presiding over a company with 50+ employees can be prestigious, and founding a company with a $xx million dollar valuation can be exhilarating, but at the end of the day, you have to ask yourself if it’s worth the stress. I think there is plenty of opportunity in our industry to build businesses of our own.

One thing that is still pretty amazing to me is that despite the time the start-up was born and the amount of their funding, they still settled on the name GovWorks.com, which is now a parked page.

I couldn’t find the video in full, but someone cut several parts of it on YouTube.   The movie is a couple of hours, but I found it fascinating the first time I watched it several years ago, and I thought it was neat to watch again years later.

Criticism is Essential to find Succes

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Subscribe to Elliot's BlogMuch has been said about a domain investor’s recent attempt at innovation or revolution or whatever it was suppose to turn out as. Whether the idea was good, fair, or poor, and/or whether the execution was good, fair, or poor isn’t really worth discussing anymore.   The proverbial horse has been beaten to death, just as the project has died.

I do want to address the back and forth that I’ve seen from many different people. A lot of people were critical of those who voiced their opinions of the project.   Jealousy seems to be the biggest reason why some people felt others were critical. Apparently these people seem to believe if others offer their own criticism, it must stem from some sort of jealousy for not creating the idea on their own.   This is false.

When I post something – be it a link to a finished website or a website that is being developed, I am not looking for a pat on the back. If I wanted that, I would email my close friends and family who would probably send praise my way no matter what I sent them.   I like receiving compliments as much as the next guy, but I LEARN from receiving criticism.

Simply because people criticize an idea doesn’t necessarily mean they are offering a critique on the person – no matter how judgmental their comments are. Those who are on the receiving end of criticism should analyze it and do what they can to listen to the comment. Perhaps the commentary isn’t helpful, but don’t get defensive about it as that does nobody any good. If you have thin skin and can’t take a criticism, you will never be able to improve yourself or your projects.

Nothing we ever do is perfect. The minute we sit back to admire something we have done is the minute we fall behind our competitors who are quickly closing in on us.

Domain Company Denial

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Subscribe to Elliot's BlogI’ve come to notice that many domain companies are run by professional business people rather than domainers. This isn’t really a bad thing, as I sometimes wish I had a CEO to guide me, but it seems that many of these companies want to distance themselves as far from domainers as possible.   Some of these large domain companies don’t even consider themselves domain investors – be it that they are above the term or just think they are more than simply domainers. Whatever the case may be, many have made it clear that they aren’t domainers.

Be that as it may, 2009 is going to be difficult for many of these companies. People who identify themselves as domainers or domain investors tend to be entrepreneurial and are flexible when it comes to their business. They see all of the minor details going on with their domain investments and can make changes rapidly. Minor adjustments can make major revenue differences, and flexible companies can easily adapt. Companies with considerable upper management take forever to adapt, and they are expensive to run.

In the corporate world, I attended many meetings. Sometimes we joked about just how “expensive the meetings were” when there were layers of senior management in attendance. Large companies in the domain space should begin to look deep within themselves and see what everyone else sees on the outside. They should embrace the domainer culture, and become more efficient and better companies. Domainers will make it through this difficult economy by using their creativity and ingenuity.   Will they make it?

Name”Pros” Censoring

Subscribe to Elliot's BlogI just finished writing up my analysis of the Mystery domain auction that’s been commented upon by just about everyone in the domain space. I didn’t feel like blogging about it, so I just decided to voice my opinion on the domain forum, NamePros. I don’t post there often but visit on occasion and have never had any issues or problems at all.

I wrote out several questions about the mystery auction and then posted some of my own commentary on why I believe it’s going to fail and cause problems for the person who is running this. After returning from walking the dog, I saw that my post was edited by someone named Mark, who removed most of my commentary. Instead of taking out my entire post, he decided to selectively remove my comments.

I am disturbed because I don’t think someone should censor my opinions just because they seem to go against the majority (unless all negative posts were censored and/or removed). In all my time on several domain forums both public and private, I’ve probably had my posts edited once or twice – probably for comments in a sales thread.

I think it’s completely unprofessional to edit someone’s comments on a public forum, especially when it might change the tone or message. I don’t edit what people say here, and I wish the same respect would be held for my comments elsewhere.   If someone posts something on my blog that isn’t appropriate, I delete the comment and send the poster a message.   I don’t simply edit out the things with which I disagree. Completely un”Pro”fessional in my opinion, and a big reason I will stay away from posting there in the future.

Anyway, the gist of what I said is that people have been comparing this to the Million Dollar homepage project, which raised quite a bit of money. That was a very unique project and received worldwide press, and as a result it raised a considerable amount of money. The domain mystery auction is no revolution and will not receive the same type of buzz. This is a take off on a controversial type of auction with a domain twist.

Additionally, I said that the guy holding the auction should probably have some type of insurance coverage, as any glitch in the bidding could end up in litigation by someone who spent hundreds of dollars on bids but didn’t win.

I also doubt the auction’s mystery domain name is really worth $10,000.   Everyone thinks they have a $10,000 domain name, and anyone can post any reserve price for a domain auction, so simply because it had a $10,000 reserve doesn’t mean it’s worth this price.   The point of this statement is that if the auction manager is hoping for added buzz when the domain is revealed, that is highly unlikely to happen.

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The moderator just replied to me saying,
“This is the “For Sale / Advertising” section … It is a sales thread …

Legit Questions are always welcome in Sales and Advertising threads. Comments and Conjecture are not.”

Apparently he doesn’t understand the definition of the term “comment” since there are many other comments (positive of course) that were not edited out – including his own.

“Originally Posted by -REECE-
That’s a very neat and creative site you made there John. Has a nice design to go along with it – well done and best of luck!

Originally Posted by drjawed
Fantastic idea and well-designed site. The mechanism is a bit ambiguous (mysterious ) though. It will take some long time to win the confidence of bidders. Wish you good luck.

Originally Posted by Brujah
John is a hardworking clever guy. I think the idea’s great and hope it makes a million.

Originally Posted by Mark
Pretty Innovative ”

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Now it appears that NamePros has closed my account due to my questioning their censoring.   No, I am not going to appeal to RJ or whoever else owns the forum.   It should just be a lesson for others who post opinions in public domain forums.

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Final update… it seems they have re-activated my account (without a request from me).   I will continue to not post there often – unless the thread has some personal involvement.

Creating an RSS Feed on Your Static Website

Subscribe to Elliot's BlogOne of the downsides of using a “static” website for Lowell.com and Burbank.com was that they don’t automatically come with RSS feeds built in to them like platforms such as WordPress.   The options I had were to create one by hand or to purchase a program/script that automatically creates a feed and updates it.   As you can see by these two sites, I like to manage things by hand, so I wanted to create a RSS feed for each site.

These days, everyone uses RSS feeds in some way, and it can drive a considerable amount of traffic to your website. Not only do people (you probably) have RSS feed readers, but Google and Yahoo also use RSS feeds to get news for delivery via their alert system.   I use Google for alerts on just about everything related to Burbank and Lowell, and in order to have your articles automatically pinged to potential visitors, you need a feed.

Anyway, I have very little technical knowledge – or as I like to say, “I am technically stupid,” so I posted a note asking for info on a couple of domain boards.   Don Williams (aka biggiedon ) a moderator on DN Forum sent me a link to a great site that taught me how to build my own feed by hand.   It walked me through all the details, and then led me to a Feed Validator, which said the feeds are working (albeit with a couple minor issues).

While I do know much more can be added to RSS feeds than just the title, description, and link, I am hopeful that this will be another method to growing my traffic.   I’ve heard that Google loves RSS feeds because it leads them to new content. As I write articles for my sites (and eventually source this writing), I hope it will lead to Google visiting more often, driving more visitors to my sites.

Check out the finished feeds:

http://www.burbank.com/feed.xml

BLAH” class=”delete_me_please

Domaining in 2009

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Subscribe to Elliot's BlogWhen the Internet bubble burst in 2000-2001, many people gave up on the Internet as a viable place to do commerce and there were great domain deals and domain drops that followed. Companies had lost vast fortunes on their Internet ventures (much were paper gains), and many wanted to dump anything they could that would yield some value, and lots of domains sold at rock bottom prices and many more were dropped.
I know of a few million dollar domain names that were sold around then for 5-figures each. People got burned by the Internet, and many were reluctant to spend more money on it. This is when many of today’s premium domain owners acquired their best assets, and these “bets” paid off, as the Internet has become a viable source of commerce.   Sometimes buying assets when everyone else is selling can be a bad idea – like “catching a falling knife.”   However, it can also have great payoffs, which made many of today’s domain investors very wealthy.
As we head into 2009, things seem to be much different than they were in 2000-2001. People know there is plenty of money to be made online, so they are more reluctant to give up their domain names – even if they need cash. This makes it difficult to buy “cheap” domain names to sell quickly at a profit.   Making it especially difficult is the fact that most of the big buyers are on the sidelines right now, spending money sparingly or not spending money on acquisitions at all. Some of the big buyers have even quietly become big sellers.
I don’t consider myself a big buyer, but I have not been making many domain investments lately.   I would rather have cash in the bank than a domain name that doesn’t generate much revenue but should be worth good money based on the name value alone. With the economy in its current state, I think most domain names of significant value have value if there is a buyer who has a plan for the domain name.   I don’t think there are as many people out there buying domain names at market value believing the value will increase.   Most people I know are buying domain names only if they are at a steep discount.
Had I not built Burbank.com and Lowell.com, I might be panicked.   Judging by the number of Yellow Pages submissions and inquiries I have received in the last 2 weeks alone, I know the revenue is going to be there in 2009 (at least I assume so). My development company now has a sales representative (albeit not on the ground), and we are going to get in contact with these leads and new prospects almost as soon as the calendar changes to 2009.
At the moment, revenue isn’t huge on these geodomains (under $1,000/month in revenue), but it’s growing as is the traffic and interest in advertising. The point of this post isn’t necessarily that you need to develop websites to make money, because that might not be true.   The point is that if you rely on domain investing for a chunk of your revenue or for all of your revenue, you should make contingency plans to generate money in the downturn.   Like a duck on a pond, all might seem calm on the top, but there are some pretty strong things going on just below the surface, and 2009 is going to be an interesting year.
What are your thoughts?