Over the past couple of months, I’ve been working with a company called TinBu on my Burbank and Lowell websites, and I really like their product and customer service, and on top of it all, they are cool people. TinBu is a Florida-based company that provides interactive content modules for developed websites.
Some of TinBu’s modules include gas prices, horoscope, entertainment news, stock report, flight status sodoku, and a bunch of others. Unlike many content providers, TinBu’s modules keep visitors on my sites, as they are all self-contained within my site. In most cases, if a person clicks a link on a module, they will remain on the site – with the except of the gas module which has Map Quest links.
I use TinBu modules on my developed geo websites, which although they aren’t currently news providers, they do compete with the local newspapers and news outlets. Having TinBu modules on my site allows me to compete with the big newspapers – many of which also have similar modules. I’ve found that people are visiting the modules more frequently, and they tend to stay on the site longer.
While all of this is very important because it helps grow the site and stickiness, I didn’t even mention the revenue. I have a revenue share with TinBu for the advertisements that are displayed within the modules. I have never even checked to see their performance, because frankly, I am happy with the content.
Ease of installing the modules was important, and I found each module literally took 5 minutes to install. I added my own meta tags, inputted a couple of variables based on the city locations (per the instruction guide), wrote a bit of content to drive search engine traffic, and voila – the modules were live as soon as I uploaded them. Simplicity at its finest.
The service at TinBu is great too. Pete Hayward (VP of Marketing) helped me get started with TinBu, first by convincing me the company was going to help my sites, and then he helped me set up my account, get approved by their upstream ad partner, and then helped me with the installation of the modules. The whole process has been a breeze.
If you have a website where you think some of TinBu’s modules would be beneficial, I highly recommend you get in touch. It couldn’t be any easier.
Here are a couple examples of TinBu’s modules in action:
http://www.burbank.com/gas-prices.php
http://www.burbank.com/entertainment.php
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