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Keep on Testing

Elliot Silver
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Many years ago, I earned a Master’s Degree in Direct & Interactive Marketing. The focus of my program was primarily related to the field of Direct Marketing. One of the biggest takeaways from my program is the importance of testing. If a marketer is able to test something, it should be tested. Over and over. Even the best performing elements should continue to be tested to see if optimizations can be made.

One of the reasons I signed up for an account at Squadhelp is because the company appeared to continually test and optimize. I am sure other platforms and services tests, but it helps that its CEO regularly shares updates about its testing. I am a big believer in testing. If I had the analytics and development chops along with a statistically significant number of inquiries for my domain names, I would be testing my own landing pages, too.

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Yolo.com Sold for $3 Million in 2021

Elliot Silver
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Domain name sales go unreported all the time, particularly at the highest levels. This afternoon, Andy Booth reported that he co-brokered the sale of Yolo.com for $3 million:

Andrew Rosener from Media Options shared Andy’s tweet and announced that he co-brokered the 2021 deal with Andy.

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Media Options “completed well into the 8-figures in domain name sales in August”

Elliot Silver
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How has the Summer been in terms of domain name sales for you? If you’re Andrew Rosener or on the Media Options team, it sounds like it has been a pretty hot Summer. The company “completed well into the 8-figures in domain name sales in August,” according to its CEO Andrew Rosener:

Andrew did not share any of the sales his domain brokerage closed, but I am pretty sure one was recently discovered by George Kirikos last week:

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ICA Releases More Details About 2024 Member Meeting

Elliot Silver
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Earlier this Summer, the ICA announced it would hold its 2024 Member Meeting in Las Vegas from January 17-20, 2024. The event will be held at Resorts World. Tickets for the meeting are now available to purchase for an early bird price of $399 – valid until September 10.

The price will continue to rise up until the event is held, but the ICA has a series of special offers for people who aren’t members of the ICA but sign up to become members. Here is the breakdown of ticket prices and the special new ICA member offer:

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Anguilla’s .AI ccTLD Revenue May Triple

Elliot Silver
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In the past couple of days, there have been numerous articles about Anguilla’s .AI ccTLD. I wrote about the InterNetX article, but several mainstream publications have subsequently written about the windfall .AI domain names have produced for the Caribbean nation of Anguilla.

Fortune and Ars Technica each published articles discussing the growth of .AI domain names. Importantly, the revenue from .AI domain name registrations and renewals has become a key economic driver for the nation. With the growth of ChatGPT and AI startup funding in general, many startups have turned to .AI domain names. Companies have registered .AI domain names, and I am sure domain investors have also registered .AI domain names with the hopes of reselling them.

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Rich from Dan.com Brokered My Last Deal

Elliot Silver
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I recently received a $5k offer for one of my domain names listed for sale via Dan.com. I had it listed for a little less than $10k on Dan, and I countered at $9k. I asked the buyer a question, but I did not hear back.

If this offer was made on one of my own landing pages and a phone number was provided, I would have called the buyer on the phone. I would have tried to get him to improve his offer, but I probably would have taken the $5k offer had we chatted and I understood this to be a “best” offer. My total investment for this domain name is less than $100, and my hold time is less than two years.

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