(Unique) Content is King

Elliot Silver
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4

Although I believe a great domain name can help catapult a company’s website over others in search engine rankings, I believe the content on the site is as important when a person develops it. Owning Lowell.com and having the Lowell Spinners section at Lowell.com/lowell-spinners.php probably helps my website’s rankings (although the second “lowell” may be overkill”), it’s the good and fresh content that continues to drive people to the site during the season.

If your content isn’t accurate, some people may not even notice, and it’s just a bit of a disservice to them which they won’t realize until they bet a friend at a party and turn out to be wrong. Others who are experts on the topic, the people who might want to advertise on the site for example, will think it’s unprofessional if there are many errors. At best, they will send you a small email to point out your inaccuracies. At worst, they won’t return to your site and won’t contact you about advertising.

It’s also imperative that the content is unique to your site. Sure, a city’s history doesn’t change, but they way it’s presented should be unique to your website. Facts are facts, but oftentimes, one site leaves off some facts and each site’s information is different. Research is important to get facts correct, and that can mean researching a variety of trusted websites and offline sources for the correct information. Oftentimes, it can be as easy as calling on an expert to get the information. This is time consuming and expensive, but it’s well worth it.

Tomorrow, I will provide some insight in to hiring a good copywriter and preventing plagiarism/content theft. A domain name, cool web design, and great SEO are all very helpful to driving traffic, but good and unique content will keep visitors returning for a long time.

What Tools & Products Do You Need?

Elliot Silver
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8

Domain ToolsI use a variety of handy tools every day to help make smarter domain acquisition, sales, and development decisions. Many of these tools weren’t created specifically for domain investors, but they work very well for our needs. Some of the tools I use just about every day include Whois History, website archive, keyword tools, reverse IP search, Alexa, and Compete.

Every so often, I wish that a specific tool or product was created and/or was more accessible or better publicized. For instance, wish there was an intuitive tool where I could type in a keyword phrase, and the tool would spit out associated domain names, Whois results, and let me know if the domain name is a developed website. This would save time and generate domain acquisition targets more easily.

On the product-side, I wish there was much more intuitive and easy to use web development software. I would love a program where I could just drag different elements into place, and it would code everything for me. I wouldn’t want something that created websites that look like they’re from the 1990s – I am talking real deal development that looks great and allows me to create cool things.

I know there are thousands of people working to build tools and products that will help web developers and many who are looking to create something that is helpful to domain investors. I am sure a few of them read domain blogs such as this to see what people want and need – and would pay for if they knew the product existed.

So I ask you, what tools or products would help you become a better web developer or domain investor?

Photo Source: http://www.flickr.com/photos/jannem/ / CC BY-NC-SA 2.0

Test, Test, Test… Test Everything

Elliot Silver
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0

It’s sort of ironic that i still don’t look at my blog as a business, as I do with my other websites. Even though I am generating revenue from advertisers (thanks), I still feel like my blog is more of a hobby than a business. It’s an outlet to discuss what I am doing, in order to generate ideas that will hopefully help others. However, subconsciously, I am doing things on my blog that I should be doing on my other websites.

One of the mantras of direct marketing is to “TEST EVERYTHING!” This means that a website’s layout, color scheme, post titles, URL structure…etc should be tested to bring optimal traffic and great user interaction. With my blog, I have been doing a number of tests, and not only might you consider some of these tests for your developed websites, but I should be testing them on mine as well:

1) Post times – Determining the day of the week and time of the post that generates the most traffic and interest. I believe I have a good idea of this already, but I can try to be even more exact. Sometimes breaking news hits and the timing doesn’t really matter. However, I frequently write posts on the fly for future posting, and these should be tested. I’ve found that early afternoon Tuesday – Thursday seems to be the best time to post. Also posting late morning on Saturday can have the longest lifespan since there are much fewer posts on the weekend from other sites.

2) Images – After spending several minutes or hours on a particular post, I don’t usually like spending time searching for a corresponding image. I don’t think I am such a creative person, so coming up with something artistic that’s illustrative of my post isn’t something I enjoy doing. However, I have been seeing if an image is important, and what size is important – either 500px to take up the entire top of the post, or a smaller image/logo. I’ve found that people like the images, but I haven’t really determined if there is any impact on CTR. Videos do increase time on the site, which may be good for SERP.

3) Affiliate links – I have refrained from using advertisers’ affiliate links in favor of direct payment for placement, because I don’t want people to think I am pushing a service over others because I will be paid more.   I have done experimenting with affiliate links in posts, although most of the time they aren’t very profitable (haven’t don’t many other than Snapnames and a couple others though). This is something I may try on my other sites as a way to make a bit of money and test to see if they work. You need to balance revenue vs. annoyance because of “spammyness.”

4) Color scheme – I tested colors early on, and I found that they aren’t important enough to change the color scheme I like. The one (obvious) thing I found is that it is much better to have a contrasting link color so people know where to click. Duh!

5) Posts per day – Some posts aren’t time sensitive, so if news breaks, I can push those posts back a day or two. I try to write at least one interesting post per day, and I try not to just regurgitate press releases. On occasion I will post a press release if I think the information is helpful to others (like BuyDomains seminars), but I generally won’t post them since I receive quite a few of them each week. I don’t post simply to post because your time is valuable, as is mine, and there is no sense in wasting it.

Affiliate Domain Development

Elliot Silver
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16

I’m still pretty enthused about affiliate marketing after spending some time at Affiliate Summit in New York a couple of weeks ago. On Saturday, I mentioned that I would like to do some sort of affiliate website for my next project, and I am looking to find a name in a category of interest. I had a couple of questions emailed to me about the project I am considering, and I wanted to explain it better.

To illustrate the idea, I am thinking about something along the lines of owning a name like DomainParking.com (just an example).   In addition to explaining how PPC works, discussing parking provider relationships with search engines, and other information, I would have a page dedicated to each domain parking company. The page will give information about the parking company with a sign-up button that has my affiliate link. It’s simple, but because of that, I will need a great domain name that will help me get good search rankings, so when someone searches Google for parking companies, the domain ranks well.

I am not actually looking to build a site in this vertical but wanted to illustrate my plan. It’s also not a unique business model, but I haven’t done a site like this yet, and I want to test out how it would perform on a targeted domain name. The goal will be to create a site that requires very minimal upkeep, and because of the targeted domain name, it will rank well in search engines. Not only do I want it to be in a vertical I am familiar with, but the affiliate payments should be high enough to offset development costs and the domain acquisition costs.

Like CabCompanies.com (which wasn’t expensive and has decent paying clicks), I want to be able to have an ROI of under 3 years. I don’t know if it will work out in the case of CabCompanies.com, but that’s the goal.

In any case, Rick Latona Auctions is now holding a CPA, Lead Generation, and Affiliate Marketing domain auction, and there are a couple of domain names I am considering. The auction wraps up on August 28th. Please note, I do not have any names in this auction, and since I may be bidding, I don’t want to create competition for myself so I am not going to list the name(s) I like. I am also looking at other venues as well.

Huge Web Design Template Sale

Elliot Silver
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3

If you’re in the market for a template for a new website you’re interested in building, you may be in luck right now. Envato, the parent brand of Graphic River, Theme Forest, Audio Jungle, Flash Den, and Video Hive is having a very special sale to mark the company’s 3rd birthday.

From August 19 – 21, you can buy $300 worth of files for just $20. This is a significant savings, and it will allow you to experiment with different types of templates, themes, and designs for a website or even a mini-site, as I have used in the past. Included in the deal are 37 popular themes from Envato’s websites.

The deal includes themes in many formats, including some of the following: WordPress, HTML, Flash, Animation, Icons, Banner Designs, Music…etc. There are $300 worth of themes, and the cost is $20 for all.

This is a short-term offer and will be taken down after August 21, so think about it and act quickly if it interests you. It’s a great way to find cheap web templates – well, I should say discount web templates, since these look anything   but cheap.

Awesome New Website Events Calendar

Elliot Silver
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1

For a while, I wasn’t happy with the event calendars on Burbank.com, Lowell.com, and Newburyport.com. Because of the way the default calendar was used, I couldn’t index event listings, and there were also duplicate page issues due to the functionality. The calendar featured pop-up events, and when a visitor clicked anywhere on the calendar, he was taken to a main calendar page that listed all events. As soon as the event passed, the event was removed from the site.

As a result of this set up, events were prevented from being indexed in Google. Organizations were still happy to be listed because it provided good coverage for a few days before the event, but it was far from optimal. With these issues in mind, I wrote a post on the private domain forum Domain Boardroom, and I posted a request on the blog as well. Mike St. John, a programmer and domain investor responded, and he was able to change my calendar from average to fantastic using his tremendous programming skills.

Not only am I able to index each event separately (allowing me to email links to people and post them on social networking sites like Twitter), my events are now indexed in Google. Literally a half hour after launching the new calendar, I received my first Google Alert with a calendar event listed.

When you have a chance, check out Newburyport.com for the “before” calendar, and then check out Lowell.com or Burbank.com for the “after.” If you happen to see something funky, please let me know as there may be a couple of hiccups here and there.

I know this change is going to drive more traffic to the site, and it’s going to make a whole lot of organizations and businesses appreciate the extra event exposure.   I really appreciate Mike St. John’s help for all of his hard programming work because the “what you see is what you get” calendar that I had was turned into an awesome traffic generating device. If you have any programming needs, I would use him again in a second.

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