TrueCar.com Acquires True.com for $350,000

Elliot Silver
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On Twitter this morning, Sedo broker Dave Evanson reported that he and Negar Hajikhani co-brokered the sale of True.com, and the buyer and new registrant is TrueCar.com, a car pricing and comparison website. True.com was purchased for $350,000 in an all cash deal. I understand that  Sedo became the brokerage of record approximately one month ago, and the domain name was purchased for the asking price set by the seller.

After Sedo was able to secure this exclusive listing, Dave Evanson approached TrueCar.com about the opportunity to purchase True.com. According to Dave,

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Dave Evanson of Sedo Brokers Jobs.CA for $450k

Elliot Silver
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According to a tweet that was posted this evening by Sedo domain broker Dave Evanson, the company brokered the Jobs.CA domain name for $450,000. The domain name is registered to a company at a registrar called BareMetal.com, Inc., although I could not find the name of the current registrant in Whois records.

This sale will rank as the largest publicly reported ccTLD domain sale for the year, according to DNJournal’s year to date sales report. Congratulations to all parties on the transaction.

Managing Sale Listings Post-Inquiry

Elliot Silver
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I assume that most people with domain name portfolios have sale listings at marketplaces like Sedo, Aftermarket.com, and Afternic. If you’re like me, you list some domain names for sale at BIN prices and others are of the make offer variety. On occasion, I will update the prices as the market dictates, although I often “set it and forget it” in the words of infomercial star Ron Popeil.

Oftentimes, inquiries for my domain names either come from the domain name’s landing page or as a result of my emailing potential buyers. Because of this, many prospects don’t see what price a domain name is listed for on a marketplace, so there could be a price difference – sometimes more or sometimes less depending on market and business conditions.

When this happens, a prospect could

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Bloomberg Video: “How Much Would You Pay for the Sandwich.com URL?”

Elliot Silver
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Sedo and Yahoo received a ton of coverage for their auction of some of Yahoo’s domain names, and I thought you might like to see this video that was shown on Bloomberg TV. The commentators discuss the auction and primarily focus on the sale of Sandwich.com.

The auction began on November 14 and it concludes on Thursday, November 21. There are just over 500 domain names included in the auction. AV.com currently has the highest bid of $125,000. Sandwich.com has a high bid of $10,000, although the reserve price range is between $50,000 – $99,999.

You can bid or follow along with the auction here.

Sedo and Donuts Announce Partnership

Elliot Silver
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Sedo  just announced a new partnership with Donuts, and the company was selected to help Donuts sell some of its premium new gTLD domain names. This is positive news for the company considering the number of new gTLD registries Donuts will likely operate.

According to this morning’s news release, “Sedo will manage contention resolution for competing trademarked domains, and will also assist in auctioning premium names that will be reserved from general registration.” The sunrise auctions are expected to begin in the first quarter of 2014. Sedo has also been tapped to manage auctions for some of the “premium” domains that Donuts reserved from general registration.

This good news comes on the heels of some bad news earlier this week regarding Sedo’s partnership with GoDaddy, which will end on March 31, 2014.

Here is the full press release:

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Yahoo to Auction Portfolio of Domain Names via Sedo

Elliot Silver
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According to a press release from Sedo, “more than 100 premium domain names from Yahoo portfolio to be auctioned.” The Yahoo domain name auction will take place on Sedo’s platform from November 14 – 21, 2013. Some of the high value domain names include AV.com, Sandwich.com, Sled.com, Jockeys.com, and Crackers.com.

It’s not every day that a publicly traded Internet company decides to publicly sell some of its valuable domain name assets at auction. I think this domain auction could produce some solid results considering the inventory, especially given the provenance and history of the assets. For instance, AV likely stood for Alta Vista, which Yahoo acquired in 2003 and shut down this past July. In my opinion, reserve prices are on the high side, but what doesn’t sell now opens the door for future discussions.

Some of these domain names forward to pages within Yahoo’s network and others are parked at Sedo with a purchase link at the top of the landing page. At the time of this post, only 29 domain names are listed for sale in the auction, but Sedo announced that there are more than 100 domain names included in the auction. You can view

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