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Contest: Where Will Hotspur.com Auction End?

If you aren’t a fan of the English Premier League, you may not know that Hotspur is the nickname of the EPL football (soccer) team from Tottenham. The team website can be found on TottenhamHotspur.com, possibly because they didn’t have the foresight to register Hotspur.com (or perhaps they didn’t want it – who knows).

I was a bit surprised to see Hotspur.com up for auction on NameJet this week. The auction currently sits at $460 with 68 bidders, and it ends on Monday. Based on a Whois search I did, it appears that Hotspur.com is a true drop rather than a private auction. Hotspur.com has a creation date of March 1998.

Although Hotspur is the nickname of the EPL football club, there are several other clubs and companies using the Hotspur name (see the Wikipedia page for a few). The term is defined as “an impetuous or reckless person; a hothead,” and its origin is the nickname of Sir Henry Percy in the 1400s. I would imagine there are plenty of ways to use the name without running afoul of trademark laws.

All that said, I am wondering what you think the closing price will be. The person who is closest to the final price will get $100 from me via Paypal (doesn’t matter whether they are above or below the final amount). Contest closes on Sunday at 11pm eastern time. One guess per person or you’re disqualified. If there’s a tie, the prize will be split amongst the winners.

Read About Sales Before They’re Reported

The domain name industry is an imperfect market, but I believe approximate values can be determined based on comparable sales (comps). That’s how it’s done with physical real estate, and while it may be more difficult with domain names, one can get an idea of valuation based on comps.

Every week, Ron Jackson at DNJournal reports weekly sales information from a variety of sources like Sedo, Afternic, Snapnames, NameJet, and other independently verified sources. Likewise, NameBio and DNSalePrice record historical domain sales, and both sites have databases full of domain sales.

When DNJournal posts its weekly sales chart, I quickly scour the list to see what sold and for how much. While scanning the sales, I think about domain names I’ve seen for sale that could be considered comps, and I also think about alternative domain names (ie singular or plural names) that might have a similar valuation. I search sites like Sedo and Afternic for simular names, and I also privately inquire about names of interest.

I know that other domain investors are doing the exact same thing, so time is of the essence with this, and it always feels like a race to read Ron’s DNJ report so I can start searching for names of interest.

There are a couple of faster ways that you can learn about domain sales before they’re reported and I want to share them with you.

  • Sedo has its RSS feed with recent sales. You can learn what sold at Sedo days before the sales are publicly reported. On occasion, they will report a sale and a buyer or seller will request that it not be reported, so if you catch it early, you may be one of the few people to take notice.
  • You can search NameJet and Snapnames for auctions that have bids. If you aren’t the first bidder and don’t bid as high as the leading bidder, you likely won’t win the auction (can’t be entirely sure in case someone drops out). If you are participating in the auction and don’t win, it will show up under your auction history, giving you the sales price before it’s public.

From my perspective, the second method is more accurate because that’s more of a market value than a private sale price may be as there may not have been competitive bidding for the name. However, the first value may be more indicative of end user value.

Social.org Sells for $228,600 on NameJet

The auction for Social.org closed at a price of $228,600 on NameJet this afternoon. Bidding during the final minutes of the auction extended it more than three hours past its scheduled ending time. The winning bidder was “qgpfexzorg,” and there were five active bidders above the $50,000 mark (three above $200,000).

Late last year, Social.com  was sold  for $2,600,000 in a deal co-brokered by Moniker and Marksmen.  Fusible reported  that SalesForce.com acquired Social.com, although I don’t believe the company has publicly confirmed the acquisition.

Last week, I ran a contest on my blog to see who could guess the sale price of the domain name, and the person who guessed the closest would receive a $200 NameJet bidding credit from me. There were guesses that ranged from a low of $8,500 to a high of $1.2 million.

The person who guessed the closest number to the actual sale was Bruce Tedeschi, who guessed a sale price of $230,000, off by $1,400. Congratulations on making the best guess. I will be in touch with you soon to ensure that the bidding credit is delivered to the proper account.

Congratulations to the seller and to NameJet on this successful domain sale. It will be interesting to see who bought the domain name. I am a frequent NameJet bidder, and I did not recognize the winning bidder’s user name, so perhaps it was created specifically for this auction.

NameJet Bidding: I Wish There Was a Reminder Email

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I was outbid on the NameJet auction for VisitSouthAfrica.com, and I didn’t want to bid higher until the final moments of the auction. I figured that I would end up having a better chance to get the name at a better price if I was bidding incrementally in the closing minutes rather than showing my interest ahead of time. With an hour and a half to go, I decided to run a couple errands and come back to the auction.

Unfortunately, I didn’t remember to re-visit the auction and it ended before I could place another bid. Th domain name sold for a very reasonable $3,523. Perhaps I would have won it had I come back, or perhaps the winning bidder would have bid more. Maybe even someone else would have become involved with bidding after seeing closing action. Whatever the case is, the auction would have yielded a higher result had I bid again.

In any case, I want to propose an additional feature to NameJet. Perhaps there can be an option to send a reminder email when the auction is in its waning moments, maybe a 30 minute reminder or something along those lines. I receive emails when I am outbid, but if I am not a high bidder, I only receive the daily email notice at the end of the day. I suppose I could set my own auction reminders in my calendar, but it would be easier if I received an email instead of having to do extra work, especially if I think I am going to be right here but end up getting distracted.

When I am actively bidding on several auctions, it’s easier to stay focused and bid on the names I want. However, when it’s just one or two names I am looking at during the day, it’s easy to lose track of time and forget to come back to an auction. It might make sense to add a reminder notification auction to NameJet auctions.

Contest: Guess the Sale Price of Social.org

I told you about the upcoming auction of Social.org on NameJet. Backorders for the auction need to be placed by March 19th, and the no reserve auction will run from March 20-23. There are already over 300 bidders and the current bid is close to $4,000.

I am running another contest on my blog, and the winner will receive a $200 bidding credit on NameJet, courtesy of me. The person who guesses closest to the final closing price of the Social.org no reserve auction will be the winner. If there’s a tie, the $200 bid credit will be divided amongst the winners.

Entries must be submitted via comment in this post by March 20th at 10 AM eastern time. Post your best guess before the entry close date. One guess per person, and if you guess more than once, you are disqualified. Also, the winner does not need to tell me his or her NameJet bidding handle. I will email Matt Overman your email address and you can connect with him to have the bidding credit added to your account.

*I wasn’t asked or compensated in to post this contest, and I am personally paying for the NJ credit.

Funny NameJet Error Page

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I just ran across this NameJet error page, and I wanted to share it with you. It’s the first time I’ve seen an error page on NameJet and it’s pretty humorous. I hope I didn’t break the website!

Have a great weekend!

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