Square Parent Company Called Block – Using Block.xyz

Elliot Silver
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6

Another major corporate rebrand was announced today. This time, the news involved the publicly traded financial services company, Square. The company unveiled a new parent brand name today called Block, which encompasses Square, CashApp, Tidal, and another newly created cryptocurrency brand called Spiral:

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Audi Promoting its .Audi Extension

Elliot Silver
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0

A promoted tweet from Audi showed up on my Twitter timeline today, and the url stood out to me. In the tweet, Audi referenced Progress.Audi. Not only is Audi promoting a domain name using its .Audi extension, but the automaker is also using Progress.Audi for a standalone website:

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Oh Boy – Foreskin.Life Billboard in NYC

Elliot Silver
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7

Donuts, which owns and operates hundreds of alternative domain name extensions, promotes some of the domain names seen “in the wild” that utilize its TLDs. I have not yet seen the company promote this marketing campaign that was shared by someone on Twitter and retweeted by Doron Vermaat:

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Beeple Announces Launch of We.New

Elliot Silver
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12

The digital artist known as Beeple launched a new NFT platform on a .New new gTLD domain name extension. We.New, which is branded as WENEW, is a platform that appears similar in nature to the NBA TopShot NFT platform. According to Beeple (aka Mike Winkelmann), WENEW will allow people “collect iconic moments in music, sports, comedy, history, etc. on the blockchain.”

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.Club to Host Clubhouse Room to Celebrate 7th Birthday

Elliot Silver
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0

The .Club Registry was in the news recently when it was announced that GoDaddy had a deal to acquire the .Club extension. Introduced in 2014, .Club has been one of the most successful new gTLD extensions, and it currently boasts more than 1.1 million domain registrations, according to nTLDstats.com.

To celebrate its 7th birthday, the .Club Registry shared the video below with highlights from the last seven years:

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Alt.Bank is a Super Confusing, Non-New gTLD Brand

Elliot Silver
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2

I saw a TechCrunch tweet about a Brazilian startup called Alt.bank, and it caught my attention because of the new gTLD that was auto-hyperlinked in the tweet:

I clicked the Alt.bank link in the tweet, and it did not resolve for me. I clicked through to the TechCrunch article, and I saw why the website doesn’t resolve there. The banking startup’s brand might be Alt.bank, but the company can’t be found on Alt.bank. Instead, the company uses the AltBank.com.br ccTLD for its website.

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