A promoted tweet from Audi showed up on my Twitter timeline today, and the url stood out to me. In the tweet, Audi referenced Progress.Audi. Not only is Audi promoting a domain name using its .Audi extension, but the automaker is also using Progress.Audi for a standalone website:
The freedom to imagine a new way forward. Buckle up, a new era is coming. #FutureIsAnAttitude #AudiSkysphereConcept
— Audi USA (@Audi) August 3, 2021