.Cars’ Lucra Displayed at NADA 2016

Elliot Silver
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If you attended NamesCon earlier this year, you probably saw the Lucra parked out front wrapped in a graphic advertising .Cars, .Car, and .Auto domain name extensions. Although the car with a retail price of around 6 figures was eye catching at NamesCon, it probably makes more sense to use it at an auto-related conference.

The company that operates the .Cars, .Auto, and .Car domain extensions is  exhibiting at the National Automobile Dealers Association convention (NADA) this week in Las Vegas. As a means of drawing attention to its tradeshow booth, the company has its custom wrapped Lucra parked in front of the booth:

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Google Domains Now Using Domains.Google

Elliot Silver
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According to a tweet that was published this afternoon, Google Domains is now using a .Google domain name for its website. Previously, the company was using Domains.Google.com for its website, but it recently changed its url to Domains.Google:

I would imagine that many people in the new gTLD space will applaud Google’s move to a .Google domain name. It makes sense that the company would begin using its branded domain name for this particular business unit.

The one thing that seems a bit strange to me is that the registrar is

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Rightside Shares Premium Domain Sales Data

Elliot Silver
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Rightside just published a blog post with some interesting insight into premium domain name sales from the new gTLD extensions it operates. The company noted that it intends to share more information now and in the future “[i]an effort to demystify Rightside premium domains.”

The first data release contains information about premium new gTLD domain names sales for 2016 year to date. I presume that by “premium” the company means domain names that it held back from being hand registered. I also presume those domain names have higher renewal costs, but that is more of a guess.

So far in the first quarter of 2016, the company has sold

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Brands Using Several Extensions Can be Confusing

Elliot Silver
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An  observation I have made is that some new gTLD registries and some domain registrars promote various domain extensions to  companies encouraging them to use these alternative domain names as companion websites. In my opinion, having multiple websites for one company can be confusing and potentially dangerous to consumers.

I read  Alan Dunn’s well written article about Nissan and their attempt to get the Nissan.com domain name. It’s a very interesting read when you have a few moments. One thing that struck me was when Alan wrote about Nissan’s domain name strategy:

“In fact, on Page 26 of the opening brief, it reads:

“Nissan Motor’s Internet Strategy Manager, Merril Davis, puts it in a firm-wide memorandum distributed in 1999, ‘our current proliferation of regional websites and URL’s creates confusion for customers and fragments [the] Nissan and Infiniti brands.”

I couldn’t have said it better myself.

Furthermore the corporate website for the Nissan Motor Corporation is located at Nissan-Global.com, which doesn’t show up on the first page of Google when you search for Nissan. The company even owns NissanGlobal.com (without the hyphen) and doesn’t forward the name to Nissan-Global.com. Obviously, Goliath has some issues in understanding how domain names work.

Nissan Motor Co. also operates ChooseNissan.com, NissanFinance.com, NissanNews.com, NissanOnetoOneRewards.com and likely others.”

I don’t know about you, but this

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Geely Launches .Auto Website

Elliot Silver
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Geely, one of the largest automobile manufacturers in China, has launched a website on a .Auto domain name: Geely.Auto. The website launch was mentioned  by the .Auto registry in a tweet yesterday:

As you might expect, the .Auto registry team was excited to see this website launch. I was curious if there was a deal made for Geely to launch the .Auto website, and I was told that the registry had “no communication or knowledge of this use case.”

The website at Geely.Auto appears to be

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Poll: 8.Club vs. 1.XYZ

Elliot Silver
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There are two new gTLD domain name auctions on the horizon, and both auctions have at least one domain name that is likely to draw significant bidding interest. I am curious about which you think will sell for more money.

Later on this month, 4.cn will be hosting an auction featuring .Club domain names. All of the auction lots are two number .Club domain names, with the exception of one: 8.Club. It seems like .Club domain names have been selling quite well to Chinese domain investors, and 8 seems to be their favorite character.

Also later on this month, West.cn will be hosting an auction featuring .XYZ domain names. .XYZ domain names have also been selling very well to Chinese buyers. The headlining domain name in this upcoming auction is 1.XYZ.

In the poll below, vote which domain name will sell for more money:

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