.Cars’ Lucra Displayed at NADA 2016

If you attended NamesCon earlier this year, you probably saw the Lucra parked out front wrapped in a graphic advertising .Cars, .Car, and .Auto domain name extensions. Although the car with a retail price of around 6 figures was eye catching at NamesCon, it probably makes more sense to use it at an auto-related conference.

The company that operates the .Cars, .Auto, and .Car domain extensions is  exhibiting at the National Automobile Dealers Association convention (NADA) this week in Las Vegas. As a means of drawing attention to its tradeshow booth, the company has its custom wrapped Lucra parked in front of the booth:

It’s probably a smart idea to have something flashy like this on exhibit since selling domain names is not exactly a flashy proposition. They can draw in some of the conference attendees with the car and tell them about the new domain names.

Hopefully someone gets to drive the Lucra when it’s not at a tradeshow!

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

Leave a Reply

Recent Posts

Lucky Break

A few years ago, I made an offer to buy a one word .com domain name. My offer was reasonable, but it was a...

Zoom Moving from Zoom.us to Zoom.com (for Email)

During the early days of the pandemic in 2020, Zoom became a household brand name. People were able to communicate across the world via...

15 Domain Investing Tips from Squadhelp CEO

In case you missed it over the Thanksgiving holiday, Squadhelp CEO Darpan Munjal posted a long thread on X to share some domain investing...

Namecheap Black Friday & Cyber Monday Domain Name Sales

In a press release I received yesterday morning, Namecheap announced its upcoming Black Friday and Cyber Monday sales. Of particular interest to domain investors...

Precise.ai Reportedly Sold for $110k

This morning on X, Andy Booth reported the sale of Precise.ai for $110,000. He reportedly acquired the domain name for less than $10,000 a...