If you attended NamesCon earlier this year, you probably saw the Lucra parked out front wrapped in a graphic advertising .Cars, .Car, and .Auto domain name extensions. Although the car with a retail price of around 6 figures was eye catching at NamesCon, it probably makes more sense to use it at an auto-related conference.
The company that operates the .Cars, .Auto, and .Car domain extensions is exhibiting at the National Automobile Dealers Association convention (NADA) this week in Las Vegas. As a means of drawing attention to its tradeshow booth, the company has its custom wrapped Lucra parked in front of the booth:
— .CARS Domains (@cars) April 1, 2016
It’s probably a smart idea to have something flashy like this on exhibit since selling domain names is not exactly a flashy proposition. They can draw in some of the conference attendees with the car and tell them about the new domain names.
Hopefully someone gets to drive the Lucra when it’s not at a tradeshow!