.Cars’ Lucra Displayed at NADA 2016


If you attended NamesCon earlier this year, you probably saw the Lucra parked out front wrapped in a graphic advertising .Cars, .Car, and .Auto domain name extensions. Although the car with a retail price of around 6 figures was eye catching at NamesCon, it probably makes more sense to use it at an auto-related conference.

The company that operates the .Cars, .Auto, and .Car domain extensions is  exhibiting at the National Automobile Dealers Association convention (NADA) this week in Las Vegas. As a means of drawing attention to its tradeshow booth, the company has its custom wrapped Lucra parked in front of the booth:

It’s probably a smart idea to have something flashy like this on exhibit since selling domain names is not exactly a flashy proposition. They can draw in some of the conference attendees with the car and tell them about the new domain names.

Hopefully someone gets to drive the Lucra when it’s not at a tradeshow!

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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